B2B Case Study

About Enate Enate’s mission is to Simplify Service Automation for BPO and HR organisations around the world. Our culture is focused on bringing together a talented team of individuals, giving them the freedom to express their talent and the direction to contribute to our shared goal. Enate is a global company with a global outlook. Simplified Service Automation is not just the fundamental outcome we look to achieve for customers, but also expresses the core values of our business. Kit Cox, enate CEO.

Brief Enate came to us with an interesting challenge to help them with in a time bound manner. Here are the two main objectives: 1.Make Enate’s Presence felt in the European, American & South East Asian Information Technology Market in a span for 18 months to get prospective buyer’s interested in Enate. 2.Assist the bottom line of the company

Strategy PR Exercise: Tie up’s with Media Houses, PR agencies, in Europe, USA & India to give coverage to the CXO’s of Enate in news, discussion panel & events. Content Marketing Strategy: Use social handles to create stir among people worried about the impact of RPA & AI & then bringing in the ways to tackle. Infographics & Case studies targeting the potential new business.

Approach To convert engaging conversations to leads AWARE To initiate conversation with prospective clients. Engage them with industry insights. To get attention of relevant audience (decision makers & influencers); i.e. CXO, industry/function heads. Relevant set of companies should know about Enate

Press Coverage

Social Media Creatives

Performance Social Platforms PlatformIncrease in followers in past 3 months Average Mentions per month Engagement Rate Twitter401%147.3% LinkedIn170 %82.6%

Highlights PR: Average of 2 press coverage every month in Europe, USA & India We generate 25 leads organically for this difficult category from zero, when we started 8 months back Website: Increase in visitors increased by more than 30% on average SEO: target google.co.in(India0 googel.co.uk(Europe) & google.com(USA). We have ranked 27 critical keywords in page 1. In total we are ranking for nearly 100 keywords under page 5.

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