Tanishq One – Phase I. Objective To start a conversation between users and the brand. To resonate with up scale working class and guide them in choosing.

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Presentation transcript:

Tanishq One – Phase I

Objective To start a conversation between users and the brand. To resonate with up scale working class and guide them in choosing the correct representation of their commitment to their partners

The Concept Create a platform where users can be engaged. There was a love express contest where a user could win a Tanishq One ring. The user had to upload a picture with his/her loved one and add a small write up describing their relationship. The users also compete with each other for the ring by interacting with the website elements (game, love delivery, widget, video, etc)

Homepage 2122 registered users

The Love Express Contest 328 entries have been received for The Love Express Contest And 214 have been approved

Forever Widget 358 downloads for the widget

Love Delivery Over 279 Mails have been sent using Love Delivery

The TanishqOne Game 3201 Gameplays

One Love Video 5321 people viewed the video and 681 people shared the video

TanishqOne Collection 9637 views on the collection page 304 people shared the one range collection

Website Statistics unique visitors landed on the Tanishq One website in 2 months An average of 4.36 pages were viewed by every visitor. An average visitor stayed on the website for 3.25 minutes.

Social Media Strategy Social media was used to gather user generated content to create a buzz and lead users to the website. The UGC from the website was posted across all social media platforms to gather maximum traction.social media

Facebook

Facebook Insights Fans : 773 Interactions : 301 Likes : 219 Comments : 73 Page Views : 5565 Video Plays : 2557 Photo Views : 335 Impressions : Clicks : 2366 CTR : 0.07% CPC : $0.13 Cost : $400

TanishqOne Youtube Channel 825 Video Plays

TanishqOne Flickr Stream Over 230 Images Uploaded on Flickr

TanishqOne Twitter Profile 27 Twitter Followers

TanishqOne Blog 6500 blog visits in 2 months 143 posts 37 comments be free dinner, vacations, products from the range etc

Learning's We have a strong fan base on facebook and a huge list of s of people who loved the site and gave us good feedbacks. We should take this to the next step and enable users to buy these rings online so that we can close the loop and derive sales from our efforts.

Phase II

Website Strategy Landing page takeover will announce result of winner and prizes and discount coupons for all users who participated. Link to go to previous homepage. blast to the entire DB telling them about the declaration. Love express contest on old page will be disabled, just gallery can be accessed.

After a week or so… “ Love Diaries” Love Express contest gets replaced by Love Diaries It’s a place where the user shows that they have found the one and to what lengths they can go to keep their partner happy. User can store their memories in poetry, pictures and videos. Rewards can be free dinner, vacations, products from the range etc.

Other Features Payment Gateway to enable sales. Newsletter Signup for Updates Picture Editing Tool : User can play with BG colors, brightness, frames etc and can add predefined cute emoticons of cupid, rose etc.

Social Media Strategy Weekly Contest on the FB fan page. Win Tanishq One merchandise every week to make the brand famous. Twitter to have daily love quote. Quiz Application and Game Application will be added as tab on the fan page. Photo Editing Application on FB.

Thank You