MKT 444Competitive Success/snaptutorial.com

MKT 444 Entire Course For more classes visit MKT 444 Week 1 Hospitality Service vs. Physical Products Presentation MKT 444 Week 2 Signature Assignment Service Pricing Strategies MKT 444 Week 3 New Service Positioning and Communications Plan MKT 444 Week 3 Ultimate Escapes Messaging Paper MKT 444 Week 4 Crestwood Inn Evaluation

MKT 444Competitive Success/snaptutorial.com MKT 444 Week 1 Hospitality Service vs. Physical Products PresentationMKT 444 Week 1 Hospitality Service vs. Physical Products Presentation For more classes visit MKT 444 Week 1 Hospitality Service vs. Physical Products Presentation Choose one hospitality service and one physical product. Request approval for your two selections from your instructor prior to the creation of your presentation. Your service must be hospitality- focused (e.g. hotel, spa, restaurant, etc.).  2 slides that describe ethical considerations for your hospitality

MKT 444Competitive Success/snaptutorial.com MKT 444 Week 2 Signature Assignment Service Pricing Strategies For more classes visit MKT 444 Week 2 Signature Assignment Service Pricing Strategies About Your Signature Assignment Signature/Benchmark Assignments are designed to align with specific program student learning outcome(s) in your program. Program Student Learning Outcomes are broad statements that describe what students should know and be able to do upon completion of their degree. Signature/Benchmark Assignments are graded with

MKT 444Competitive Success/snaptutorial.com MKT 444 Week 3 New Service Positioning and Communications Plan For more classes visit MKT 444 Week 3 New Service Positioning and Communications Plan Create a 10- to 12-slide presentation with speaker notes, explaining a new service that you will be offering. Explain how you will differentiate and position your service.

MKT 444Competitive Success/snaptutorial.com MKT 444 Week 3 Ultimate Escapes Messaging Paper For more classes visit MKT 444 Week 3 Ultimate Escapes Messaging Paper In this exercise you will be creating messaging in support of an “Ultimate Escapes” promotional marketing campaign. Select a hospitality property such as a hotel, resort, restaurant, or spa (either a real or fictional property). Write a 1,050- to 1,400-word paper that explains whether the promotional messaging used for this property should be informational, persuasive, or reminder in content.

MKT 444Competitive Success/snaptutorial.com MKT 444 Week 4 Crestwood Inn Evaluation For more classes visit MKT 444 Week 4 Crestwood Inn Evaluation Resource: Crestwood Inn Case Study Read the Crestwood Inn case study located in Ch. 11 on page 312. Write a 1,050- to 1,400-word analysis paper. Evaluate the pros and cons of Christy’s comment card development.

MKT 444Competitive Success/snaptutorial.com MKT 444 Week 4 Service Advertising Analysis For more classes visit MKT 444 Week 4 Service Advertising Analysis Create an 8- to 10-slide presentation with speaker notes that includes five sample advertisements from the hospitality service industry. Focus on ads that make promises that will be difficult to deliver within the service experience. Explain why the ad was chosen, why the service promise will be difficult to keep, and how you would react to the ads for each of the five advertisements.

MKT 444Competitive Success/snaptutorial.com MKT 444 Week 5 Customer Retention and Loyalty Presentation For more classes visit MKT 444 Week 5 Customer Retention and Loyalty Presentation Create a 10- to 15-slide presentation with speaker notes based on the service that the team created in Week 3. Provide a clear explanation of the relationship between customer loyalty and customer retention. Consider emerging customer retention programs, and build your customer retention programs (which should include relationship

MKT 444Competitive Success/snaptutorial.com MKT 444 Week 5 Mandalay Bay and Vegas Customer Loyalty and Retention For more classes visit MKT 444 Week 5 Mandalay Bay and Vegas Customer Loyalty and Retention Resource: Mandalay Bay Case Read the Mandalay Bay case study located in Ch. 14 on page 397. Write a 1,050- to 1,400-word paper discussing the importance of customer retention and loyalty in Las Vegas hotels, and include the following:

MKT 444Competitive Success/snaptutorial.com