MKT 562Competitive Success/snaptutorial.com

MKT 562 Entire Course For more classes visit MKT 562 Week 1 Fundamentals of Global Markets Worksheet MKT 562 Week 2 The Global Market Environment Worksheet MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet MKT 562 Week 4 Establishing a Strategic Partnership MKT 562 Week 4 Team Country Selection

MKT 562Competitive Success/snaptutorial.com MKT 562 Week 1 Fundamentals of Global Markets Worksheet For more classes visit MKT 562 Week 1 Fundamentals of Global Markets Worksheet Resource: Global Marketing, Ch. 1 Read Case 1-3 Apple versus Samsung: The Battle for Smartphone Supremacy Heats Up on page 37. Complete the attached worksheet in 500-1,000 words in which you discuss the key elements of Apple’s innovation strategy until 2014 answering the questions below. Include data in your worksheet to support your analysis.

MKT 562Competitive Success/snaptutorial.com MKT 562 Week 2 The Global Market Environment Worksheet For more classes visit MKT 562 Week 2 The Global Market Environment Worksheet Using the OECD website, or a similar website, choose a country other than The United States, China, India, or a member of the European Union.OECD Complete the worksheet in words by answering the questions below. Include data in your worksheet to support your analysis.

MKT 562Competitive Success/snaptutorial.com MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet For more classes visit MKT 562 Week 3 Establishing a Presence in Global Markets Worksheet Resource: Global Marketing, Ch. 6 Read Case 6-2 Research Helps Whirlpool Keep Its Cool at Home, Act Local in Emerging Markets on page 207. Complete the attached worksheet in 500- to 1,000-words in which you provide detailed answers to the following discussion questions at the end of the case study. Utilize outside source material to support your ideas, and include analytical data specific to this study

MKT 562Competitive Success/snaptutorial.com MKT 562 Week 4 Establishing a Strategic Partnership For more classes visit MKT 562 Week 4 Establishing a Strategic Partnership Resource: Global Marketing, Ch. 9 Read Case 9-1 Starbucks Takes Coffee Culture Around the World on page 300. Write a 700- to 1,050-word paper in which you answer the following discussion questions in detail: What is the explanation for the two different market expansion strategies?

MKT 562Competitive Success/snaptutorial.com MKT 562 Week 4 Team Country Selection For more classes visit MKT 562 Week 4 Team Country Selection Meet with your Learning Team to prepare for your Week 5 and 6 assignments. Consider your Learning Team as a “consulting group” that has been requested to provide analysis on a particular company’s global strategy entering a particular country or region. Choose one of the companies below that was discussed in the individual case studies. This is the business for which your Learning Team will consult (Your instructor will need to approve your team’s selection).

MKT 562Competitive Success/snaptutorial.com MKT 562 Week 5 Competitive Environment and Entry Strategy For more classes visit MKT 562 Week 5 Competitive Environment and Entry Strategy Create an 8- to 10-slide Microsoft ® PowerPoint ® presentation with speaker notes that presents your strategies for global segmentation and positioning. Remember to make your presentation interesting for your audience by using charts, graphs, and photos where needed. Remember to include a cover slide and a reference slide. All speaker notes should contain citations where needed.

MKT 562Competitive Success/snaptutorial.com MKT 562 Week 6 Global Marketing Plan For more classes visit MKT 562 Week 6 Global Marketing Plan Step 1 Create a 7- to 10-slide Microsoft ® PowerPoint ® presentation with speaker notes that presents the global advertising and executive summary portion of the Global Marketing Plan. This portion of the plan presents the global advertising strategy for your company. Prepare the executive summary that will be included at the beginning of the presentation. This part of your plan must be no more than 350 words, and describe how each element of the plan ties together to meet the

MKT 562Competitive Success/snaptutorial.com