S.Vijayalakshmi 17mba050

Type of the industryFood indusrty founderHenri nestle founded1869, 152 years old productsBaby foods, coffee, dairy products, breakfast cereals, bottled water, ice cream, pet food,

Product typeMalted dairy milk OwnerNestle CountryAustralia/New Zealand Introduced1934; 84 years ago MarketsWorldwide TaglineMILO Everyday! Websitewww.milo.com.au

 1940s Milo tin.

 A cup of hot Milo  In 1934

 Latest Milo powder of Australia in 2016

 Product quality.  Energy drink.  Value for money..  Available in 10 different flavors.  Nestle brand

 Not enough investment in milo.  Packaging(design of tin + labeling).  Not innovative  Low R&D  Weak, damaged brand- resulted in loss of trust of the consumers.

 Increased fitness industry.  Increase awareness of health and fitness.  Sponsorship (through sporting events).ss

 Milo has many formidable competitors.  Competitors could use aggressive marketing tactics  cut prices/ increases promotion.  Competitors bring out similar products.  Competitors have diversity in packaging (bottles pouches, cans, etc

Milo wafers Milo chocolate bar Milo cans