© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024 Mobile Backend as a Service Market – Growth Opportunities and Challenges Over : Global Market Insights, Inc.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved  North America dominates the MBaaS market due to the presence of some of the leading players including Oracle, Microsoft, and IBM. Technological advancements in the mobile applications developments also contribute to the growth in this region. Europe is witnessing a steady growth rate in the market due to the rapid adoption of these platforms and enhanced implementation of security services in the smart devices.  The Asia Pacific region is growing rapidly due to the enhanced adoption of smartphones and cloud computing technologies in this region. Countries including China, India, and Japan also showcase tremendous growth opportunities due to the increasing adoption of cloud services among SMEs. Furthermore, various companies offering MBaaS are also expanding in this region. For instance, in July 2015, Kony, a leading enterprise mobility company expanded its business in the Asia Pacific region to provide enterprise mobility solutions to enterprises throughout the region. As a part of this strategy, the company entered into strategic partnerships with the Asian companies including Telstra and SoftBank. Regional Analysis of Mobile Backend as a Service Market :

© 2016 Global Market Insights, Inc. USA. All Rights Reserved Application Analysis of Mobile Backend as a Service Market:  The MBaaS platform offers mobile applications with access to storage, databases, servers, and other resources effortlessly creating an enhanced user experience. These services assist the user in saving time and expenses by bridging the gap between front-end applications and backend resources with the aid of SDK and an integrated API. The other factors driving the market include real-time access to data, shorter time to market, reduced development cost, and multi-platform development.  The increasing adoption of IoT and cloud applications by SMEs and large enterprises also contribute to the market growth. As the MBaaS are integrated with the cloud, they provide various advantages, such as enterprise data mobilization, in-build compliance, developer productivity, and build-in operational intelligence, leading to enhanced customer satisfaction. However, high initial investment expenses and the lack of security are the major parameters restraining the market growth. The developing regions lacking advanced infrastructure and proper cellular connectivity acts as a major barrier to the market growth. Furthermore, the security of the vast data stored on the cloud platform also acts as a growth barrier.

© 2016 Global Market Insights, Inc. USA. All Rights Reserved  The MBaaS market is highly fragmented due to the presence of various industry players including IBM, Microsoft, Oracle, Kony, Kinvey, KII, CloudMine, Anypresence, Kumulos, Parse, and Appcelerator. These companies are adopting partnership and collaboration strategies to achieve a higher market share and gain a competitive edge in the market.  For instance, in January 2015, CloudMine and Alpha Software entered into a partnership to accelerate web and mobile application development and deployment for life science and healthcare organizations. Competitive Market Share of Mobile Backend as a Service Market :

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