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Starter Activity Complete the worksheet provided by your teacher!

Topic 1.3: Product Life Cycle Unit 3: Building a Business

Learning Objectives To understand the following key terms (AO1): Product Portfolio Product Portfolio Analysis Boston Matrix To apply how large businesses use product portfolio analysis. (AO2) To evaluate the uses and limitations of product portfolio analysis. (AO3) What are we learning today? By the end of the lesson you should be able...

Product Life Cycle Product Life Cycle: The stages through which a product passes from its development to being withdrawn from sales. Extension Strategy

Product Portfolio Product Portfolio: The combination or range of products that a business sells. Product Portfolio Analysis: Investigation of the combination of products sold by a business. Unscramble the names of these Cadbury’s chocolate brands BOSOT CUYRL WRLUY CHIRNUCE FAKEL

Product Portfolio Product Portfolio: The combination or range of products that a business sells. Product Portfolio Analysis: Investigation of the combination of products sold by a business. Boost Bournville Brunch Chocolate Chip Chomp Crispello Double Choc Crunchie Curly Wurly Dairy Milk ( 28 varieties) Double Decker Dream Flake Fudge Picnic Starbar Time Out Twirl Wispa

What is BMWs product range 2 types of Motorbike 3 types of Mini 3 types of Mini 5 types of Saloon cars 2 types of Sports cars

To keep up your sales, businesses update their product portfolios Launch a new product or new variation on an existing product Product 1 : Mini One Product 2 : Mini Cooper Product 3 : Mini Countryman Copy the title/ diagram and name of the products

Boston Matrix Boston Matrix: A model which analyses a product portfolio according to the growth rate of the whole market and the relative market of a product within that market.

Star Product Life Cycle: Growth High sales and profits Can require high spending E.g. iphone 6 – The whole market for smart phones is growing and Apple iphone has a large share Market Share Market Growth High

Problem Children Product Life Cycle: Launch Low sales and profits May need new investment Market Share Market Growth Low High

Star Product Life Cycle: Growth High sales and profits Can require high spending Market Share Market Growth High

Cash Cow Product Life Cycle: Maturity High sales and profits May need new investment Market Share Market Growth High Low

Dog Product Life Cycle: Decline Low sales and profits May be an ending market Market Share Market Growth Low

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