A Level PE Mr Wills 12/10/2018.

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Presentation transcript:

A Level PE Mr Wills 12/10/2018

Positive and negative impacts On…… Society Individual sports Performers Spectators

Study tip When describing the factors leading to the commercialisation of physical activity and sport, comment on the growth in participation and spectatorship, the increase in media interest and links between professional sports performers, sponsorship and advertising.

Coverage of sport by the media today and reasons for the changes since 1980’s Sport is a commodity of commercial organisations. Media help to promote sport and commercial partners Golden triangle – sport – sponsorship - media

Coverage of sport by the media today and reasons for the changes since 1980’s In the 1980s., media coverage of sport was significantly different from the coverage today. Sexism was a feature of the sports coverage at the time, with very little attention paid to female sport. Internet did not exist – 1989 Satellite TV did not exist - 1989

Television Terrestrial – free-to-air (BBC, ITV, C4, C5) Satellite – subscription (Sky, Virgin, BT) Pay-per-view (Box office) http://www.bbc.co.uk/sport/football/31357409

Radio Dedicated sports stations Local and national radio

Written press Newspapers Tabloids; tend to have large sections devote to sport, focus on popular and male dominated sports Broadsheets; more depth, more variety, still male dominated Magazines – sport specific, famous/celebrity athletes.

Internet Sports websites Club sites Social media

Internet Sports websites Club sites Social media

Coverage of sport by the media today and reasons for the changes since 1980’s

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