Advertising Origins? Print advertising in 18th Century America

Slides:

Advertisements

Similar presentations

1 © 2009 South-Western, a part of Cengage Learning Chapter 11 Message Strategy PPT 11-1.

Advertisements

Advertising Agencies and the Marketing Mix. Advertising Agency An advertising agency is a company made up of professionals who specialize in providing.

Advertising… Do you know what you want?

Social, Ethical, and Regulatory Aspects of Advertising and Promotion

Advertising and Sales Promotion ©2013 Cengage Learning. All Rights Reserved. Chapter 13.

Advertising Essential role in consumer economies.

Advertising and Commercial Culture History: First in the Colonies: Boston News- Letter (1704) Benjamin Franklin: early innovator as copywriter and publisher.

Mattelart From The Invention of Communication, 1994 “This history of the invention of communication is an invitation to follow a different itinerary than.

Social, Ethical, and Regulatory Aspects of Advertising

© 2004 The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

Message Strategy Chapter 11 Chapter 11: Message Strategy 2 Context of Message Strategy Objectives Methods Message Strategy Advertising Strategy (Planning,

Chapter 9: Creative Advertising Strategy. Advertising Agencies A. Trends* 1. Full service vs. boutiques 2. Decentralization B. Organization* 1. Account.

Regulatory, Ethical, and “Green” Issues in Marketing Communications 3.

McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 17 Advertising and Public Relations.

Creative Message Strategy

Broadcast Advertising. Advertising Defined Non-personal CommunicationNon-personal Communication Usually paid forUsually paid for By an identified sponsorBy.

Advertising Appeals Appealing to Emotions. Uses Advertising. Politics. Any place someone uses emotional appeals rather than logic to get something.

Outline Advertising and society Ethical issues in advertising

Social, Ethical, & Regulatory Aspects of Advertising 4.

Easy as PIE: Presenting in English. Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody.

17 Advertising and Public Relations Dr. Close "Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to.

Chapter 17 Advertising and Public Relations

Advertising and Commercial Culture

The Marketing of Advertising. Marketing and Advertising Marketing- the process of planning and executing the conception, pricing, distribution, and promotion.

Copyright © 2012 Pearson Education, Inc. publishing as Prentice HallChapter The Creative Side.

Advertising Management

ADVERTISING: The History

MRK317 Integrated Marketing Communications

Regulatory, Ethical, and “Green” Issues in Marketing Communications 20.

ADVERTISING Don’t park under this ad!. LET’S THINK… Why do businesses advertise? What are brand name products?  What are the benefits and costs of brands.

Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 11 Message Strategy.

Advertising  Origins?  Print advertising in 18 th Century America  Ben Franklin & “white space”  Classified versus display advertising.

ADVERTISING: The History

Goals of Advertising. Brand Awareness and Positioning  Make people aware that the brand exists and how it’s positioned Brand Trial  Encourage customers.

ADvertising or adVERtisement ? advertising ADvertising.

Chapter 16 Be Creative with Advertising 1 Do you stereotype? Let’s look at Newsline: Where’s the Consumer? p. 428 Does it affect advertising?

Vocabulary 6 rights of consumer Expressed Warranty Implied Warranty Guarantee As is FTC 6 rights of consumer Expressed Warranty Implied Warranty Guarantee.

Sarojads Services Saroj Ads is the best Ad Agency to facilitate the customers and marketers to meet at a place and it avail the facility to sell out their.

Electronic Media: Then, Now, and Later

The History of Advertising

Advertising Chapter 11.

Advertising… Do you know what you want?

Ch. 26 Becoming a Smart Consumer

Social, Ethical, and Regulatory Aspects of Advertising

Advertising Management

Chapter 2 The Structure of the Advertising Industry: Advertisers, Agencies, and Support Organizations Copyright © 2006 Thomson Business and Economics.

Advertising Agencies and the Marketing Mix

Advertising… Do you know what you want?

Regulatory, Ethical, and “Green” Issues in Marketing Communications

Consumer Economics Chapter 7 Decision Making and Advertising

AIM: What is marketing? Do Now:

Advertising Agencies and the Marketing Mix

Advertising and Commercial Culture

Types of Marketing Research

Advertising Management

ADVERTISING Entrepreneurship 110.

3.02 Understand buying behaviors.

Introduction to IMC.

The Advertising Industry

Introduction to Integrated Marketing Communications

Advertising Agencies and the Marketing Mix

3.02 Understand buying behaviors.

Chapter 3 Does advertising create needs?

Media Unit English 1201.

Advertising and Social Responsibility

Competition and the government

Advertising and Public Relations

Understand the role of marketing in business.

BellWork How does advertising influence shopping habits?

Chapter 3 Your Purchasing Power

Presentation transcript:

Advertising Origins? Print advertising in 18th Century America Ben Franklin & “white space” Classified versus display advertising

Ad agencies Volney Palmer N.W. Ayer Full Service versus “boutiques” 15% commission on media Mark-up on services

Advertising “eras” Product attributes Unique selling proposition Image advertising Lifestyle advertising Positioning “How does the product fit into the marketplace, in the consumer’s mind?”

Broadcast advertising WEAF (AT&T) and the first radio ad “Toll” broadcasting The first infomercial? Sponsorships versus participations

Changes in buying Self service supermarkets changed the way products were promoted. Package recognition replaced brand name recognition.

Values and Lifestyles Surveys (VALS) http://www.sric-bi.com

Advertising appeals Logical appeals – based on logic and rational thinking Emotional appeals – everything else!

Emotional appeals Sex appeal Sensory appeals Curiosity appeal Hero Worship Ego Appeal Convenience ETC.

Subliminal advertising

Subliminal (cont.)

Subliminal (cont.)

Product placement

Advertising regulation FTC FDA FCC Children’s advertising Tobacco Political advertising Deceptive versus Unfair advertising

Advertising proliferation Where has advertising not expanded?

International Intercultural Globalization Localization “Glocalization”

International Intercultural What’s in the can?

International Intercultural What’s in this jar?

International Intercultural Nova = “no go” Pinto = “small genitals” Puffs = “homosexuals” Mist Stick = “manure stick” Got Milk = “are you lactating?”