MINORITY AND GENERATIONAL RECRUITMENT STRATEGIES

Minority Recruitment – Why does it matter? The frequency of underlying risk factors for some cancers differs among racial and ethnic groups Some of these factors result from: Genetic variants that are more common in certain subpopulations than in others Lifestyle and socioeconomic issues which influence risk bias Research participants should be representative of the people who will benefit as a result of the study

Minority Composition of U.S. Population Insert Pie Chart and pics However, minorities are less than 5% of clinical trial participants

Minority Recruitment – Where can I find them? The first step in engaging minorities in clinical trials is finding them: 70% of African Americans reside in 2,500 out of 38,000 zip codes 50% of Hispanics reside in 1,500 out of 38,000 zip codes Native Americans reside mostly in tribal areas These minority populations are served by approximately 500 hospitals and 40,000 primary care physicians* *National Health Index

Minority Recruitment – How do we engage with them? Shared characteristics and strategies among minority subpopulations: Ask for Physician referrals Conduct outreach through local religious institutions and community leaders Build trust, educate participants, and raise awareness through community-based organizations Elicit the support of trusted community leaders Make participants feel that they are valued and appreciated Assign someone of the same minority group as part of the recruitment team Engage with the caregiver

Use the image of an individual of the same minority group in materials.

Minority Recruitment – Highlighted Characteristics and Strategies Insert Pie Chart and pics Make a concerted effort to overcome history of distrust Use African-American social networks

Minority Recruitment – Highlighted Characteristics and Strategies Insert Pie Chart and pics Include multi-national and multi-lingual individuals Address their fatalistic attitude towards sickness Organize face-to-face educational lectures to inform the community

Minority Recruitment – Highlighted Characteristics and Strategies Insert Pie Chart and pics Consider that they are a large and diverse ethnic group Create materials in English and Spanish

Minority Recruitment – Highlighted Characteristics and Strategies Insert Pie Chart and pics Study their cultural sensitivities Reach out through tribe leaders

Minority Recruitment – Highlighted Characteristics and Strategies Insert Pie Chart and pics Use images depicting same- sex couples and parents, LGBT families Use LGBT friendly symbols Reach out to them on LGBT websites and publications

Generational Recruitment Age demographics impact recruitment strategies Use applicable messages Use different delivery mechanisms Use a varied media mix

Generational Recruitment – Who Are They?

Generational Recruitment – Highlights of Recruitment Strategies Use visual communications and the web, social media Trigger word-of-mouth communications on college and university boards and websites

Generational Recruitment – Highlights of Recruitment Strategies Require a lot of information to make a decision Prefer an informal communication style Value the opinion of their peers

Generational Recruitment – Highlights of Recruitment Strategies Use visuals that appeal to their family values and sense of responsibility toward others Use websites Organize educational lectures

Generational Recruitment – Highlights of Recruitment Strategies Reach out to referring physicians Use direct mail

Minority and Generational Recruitment Strategies Takeaways Remember they won’t come to you Use appropriate age and subpopulation strategies Establish strong relationships with the communities

Questions Questions?