SPRING 2011 JOHN D. MACOMBER SENIOR LECTURER, HARVARD BUSINESS SCHOOL SENIOR LECTURER, HARVARD DESIGN SCHOOL Three Courses today: 1. Strategy, Economics, and Sustainability Sustainable Cities M3 3. Development, Design, Construction M4

Strategy, Urbanization, Infrastructure, Finance…

These three courses combine business and design. Two of them join design school and business school students. All qualify for Professional Practice. Business Strategy, Economics, and Sustainability Gund Hall, Thursday mornings 4 Credit Lecture Sustainable Cities: Infrastructure, Urbanization and Finance GSD and HBS Joint Listing HBS Aldrich Hall, Th-Fri Afternoons 2 Credit Lecture (first half of Spring) Real Estate Development, Design, and Construction - (with Gene Kohn of KPF) GSD and HBS Joint Listing HBS Aldrich Hall; Th-Fri Afternoons 2 Credit Lecture (second half of Spring)

GSD 7307 GUND HALL 111 THURSDAY MORNINGS Business Strategy, Economics, and Sustainability

Business Strategy is an overview of competition and business success for design, construction, real estate, and building products firms. For whom? Target = GSD student with little business background who expects to be a leader in a firm and needs some basics about successful companies compete. About what? How to think and communicate about leading a firm. How is it taught? Participant Centered Learning: A different HBS Case Study to discuss every class. What will I learn? Market selection, product focus, basic income/expense concepts, and issues in how expertise in sustainability can lead to competitive advantage for firms. How is it graded? Combination of class participation, 2 short papers, final paper. Prerequisites? No 7307 Business Strategies, Economics, and Sustainability 4 CR lecture – at GSD

The concepts build up in several modules Competitive Strategy: Fundamental tools in how firms compete, maintain margins and differentiation, and thrive Economics of the firm and of the industry value chain: Who gets paid to do what? Sustainability: What is a defensible advantage and what will everyone else also figure out? 7307 Business Strategies, Economics, and Sustainability 4 CR lecture – at GSD

GSD 7309M3 HBS 1485 ALDRICH 12 HBS THURSDAY AND FRIDAY AFTERNOONS Sustainable Cities: Urbanization, Infrastructure, and Finance

Sustainable Cities looks at a set of approaches to the twin problems of rapid urbanization and increasing scarcity of resources like energy, water, clean air, and land For whom? Target = HBS or GSD leader in addressing problems of urbanization, business, and environment. About what? Skills and strategies for making a difference in cities and environment, focusing on: value of design, impact of private sector entrepreneurship and finance, reducing demand. How is it taught? Participant Centered Learning: A different HBS Case Study to discuss every class. What will I learn? Context and tools for promoting private sector approaches to problems of cities and environment How is it graded? Class participation and 4-hour final exam. Prerequisites? No. It would be good to have comfort with arithmetic. 7309M3 Sustainable Cities: Urbanization, Infrastructure, and Finance 2 CR lecture – at HBS

The concepts build up in several modules Context: What can be expected in population, energy, water? Skills: Urban planning, project finance, public- private partnerships. Strategies: Organizations making a difference 7309M3 Sustainable Cities: Urbanization, Infrastructure, and Finance 2 CR lecture – at HBS

GSD 7409M4 HBS 1465 ALDRICH 12 HBS THURSDAY AND FRIDAY AFTERNOONS Real Estate Development, Design, and Construction

! This class is taught jointly with Gene Kohn, FAIA of KPF, Chris Gordon of Harvard Real Estate, and John Macomber of HBS. Development, Design, and Construction is an overview of the process of creating value through design and entrepreneur- ship. For whom? Core target = HBS students who expect to be involved in developing buildings, campuses, and cities. About what? How to think about creating new value in the built environment. How is it taught? Participant Centered Learning: A different HBS Case Study to discuss every class. What will I learn? How design creates value. Market assessment. Bringing a vision to life. Basics of commercial real estate finance. Project management and construction highlights. How is it graded? Combination of class participation and final team project (based on an HBS case study). Prerequisites? No 7409M4 Real Estate Development, Design and Construction 2 CR lecture – at HBS

The concepts build up in several modules Design: Vision and Purpose Development: Financial Projections and Market Planning Construction: Estimating, Scheduling, Cost Control, Project Management 7409M4 Real Estate Development, Design and Construction 2 CR lecture – at HBS

These three courses combine business and design. They all use the HBS Case Study pedagogy. Business Strategies GSD 7307 Gund 111 Thurs am 4 credit lecture Participation, papers No prerequisites No enrollment limit Different material than the other two Sustainable Cities GSD 7309 M3 HBS Thurs, Fri afternoons early Spring 2 credit lecture Participation, final exam No prerequisites First class TUESDAY Jan 25, 1:30 pm LIMTED ENROLLMENT (22 GSD seats) Jan 27 Add/Drop Pick up materials for first week from Jen Swartout Devel, Design, Constr GSD 7409 M4 HBS Thurs, Fri afternoons late Spring 2 credit lecture Participation, final project (HBS case) No prerequisites First class THURSDAY Mar 24, 1:30 pm LIMTED ENROLLMENT (22 GSD seats)