“What is it, exactly, that you do?” Rachel Berrington, MLS Director, IEEE Client Services r.berrington@ieee.org

About the IEEE Who we are What we do IEEE is the world’s largest professional organization, dedicated to the practicing engineer and the mission of advancing technology for humanity with over 430,000 members (including 120,000 student members) in over 160 countries What we do IEEE has five core areas of activity Membership Publishing Conferences Standards Education

IEEE publications and tutorials IEEE Journals & Magazines—Top-cited in the fields of electrical engineering and computing—nearly 160 in all. IEEE Conference Proceedings—Cutting-edge papers presented at IEEE conferences globally. IEEE Standards—Quality product and technology standards used by worldwide industries and companies to ensure safety, drive technology, and develop markets. IEEE Educational Courses—Over 300 IEEE educational online learning courses, plus IEEE English for Engineering. eBooks Collections— Two eBook collections now available, IEEE-Wiley eBooks Library & MIT Press eBooks Library Eight New in 2014 Now 1,300+ Annual titles! Smart Grid, NESC®, 802 More Courses, New Series IEEE-Wiley and MIT Press

The world’s most successful technology organizations rely on IEEE information Tech Companies 5 out of top 6 Telecommunications companies 28 of top 29 Semiconductor companies 9 of top 10 Aerospace companies 9 of top 10 Communications Equipment companies 6 of the top 7 Computer Services companies Universities All of the top 100 engineering schools in US 97 of the Top 100 Technical Universities Worldwide Government Defense research and aerospace agencies Communications and energy labs Patent offices and scientific councils Government R&D centers in North America, Europe, Asia and the Middle East (US News and World Report 2011, Times Higher Education Top Technology Universities) (Forbes Global 2000 Rankings, May 2012)

How I got here 1997: President Student Chapter U of Ariz. SLA 1998: Received MLS 1998: Applied for every open library job in Oregon 1998: Hired! Mentor Graphics – corporate librarian 1999: SLA Oregon Chapter President 2000: Joined SCIP 2000: Invited to join IEEE Library Advisory Council 2002: Hired by IEEE

My career path at IEEE Team Mission: Client Services: Western Manager: 2002 – 2006 Senior Manager: 2006 – 2012 Director: 2012 – present Team Mission: Promote scholarly publishing worldwide Train and build awareness of the IEEE Xplore Digital Library Partner with IEEE Marketing to develop search assistance tools, training and online tutorials Provide feedback to product development team Support initiatives and information needs of IEEE Student Branches

IEEE Client Services/University Partnership Program 10/13/2018 IEEE Client Services/University Partnership Program ?

2013 Highlights: Peking U/IEEE Library Scavenger Hunt “This is the most exciting and fantastic event ever. No library event has ever attracted so many people walking into the library like this.” – UP library director Over 700 attendees

2013 Highlights: Improving Discovery Tool results Team tackles the big 3 – Primo, EDS, and Summon Best practices document created and published on Client Services site CSMs trained on test searches

2013 Highlights: India zero use campaign In January, 109 zero usage customers One year later, 32 zero usage, 48 zero downloads How? 9 regional meetings, webinar series combined with tech talks, monthly newsletter

And the highlight of all highlights George goes viral http://www.youtube.com/watch?v=hk12EPHEnEE&feature=c4-overview&list=UUO30e-Gs4XCc-hpcnPDmUjQ

Total Customer Activities in 2013 In-person visits = 547 13,777 attendees Webinars = 279 3,580 attendees

SLA Texas Chapter Webinar Team travel in one year Malaysia Turkey Lithuania Thailand Australia Poland Germany Sweden UK South Africa Namibia Botswana Argentina Uruguay Mexico Slovakia Trinidad Czech Republic 10/13/2018 SLA Texas Chapter Webinar

Other Librarians @ IEEE IEEE Xplore Product Manager International Dealers (Sales Team) IEEE Journals Archive Project Assistant Editor …and a Corporate Librarian!

What skills are necessary for client relations? Outgoing Approachable Knowledgeable Responsive Outstanding communication skills 1-on-1 workgroup level public speaking

How important are technical skills? What specific skills? Ability to thoroughly understand and explain all levels of online search interfaces & data structure Broad knowledge of library applications and tools Ability to provide detailed specific requirements to technical teams Ability to work alone in challenging technical environments

What type of individual will succeed? Diplomatic and able to work with diverse groups - facilitate collaboration Be confident about core skill set, even if in a unfamiliar "domain“ Comfortable with learning curves and enjoys the ride

Trends that we see Huge growth in Asia Changing user expectations Need for more outreach & targeted communication with groups of users No one needs training Pop-up library Need for author advisory

Always improving…. Public speaking Networking & partnering Marketing my organization, my team and myself Continue to learn new technologies

Why we love it. We are passionate about the mission : “Advancing Technology for Humanity” We get to meet a lot of really smart people We get to travel and visit libraries

Volunteering with SLA Rachel Berrington Ruth Wolfish George Plosker Past Chair, SLA Oregon Chapter, Past Chair U of A SLA Ruth Wolfish Past Chair, NJSLA, SLA Chapter Cabinet Chair Elect George Plosker Chief Strategist, SLA San Andreas Chapter Jalyn Kelley Past Chair, SLA Texas Chapter Dhanu Pattanashetti Editor, SLA Asia Newsletter

Questions?

Thank you! Rachel Berrington r.berrington@ieee.org @ieeerachel