AN ADVERTISING CASE STUDY

Client’s Objectives: Drive qualified traffic to their website Add nonprofit professionals to their email list for additional marketing Timing: Fall 2016 Products Leveraged: Direct Email introducing their service to 9,000+ subscribers Partner Post with Podcast (Download of useable template) Interstitial to start a free account to capture emails Banner Ad on related content pages (728x90) Expected Results: Direct Email: 900 “Opens”/40 “Clicks” Partner Post/ Podcast: 100 Views 100 new “free accounts” Banner Ad: 20,000 Impressions and 200 Clicks Increased visits to website and brand awareness

Advertising case study The Actual Results far exceeded the goals of this TNP Advertising Partner’s Expectations and TNP delivered on all commitments. TNP delivers results! Website Traffic: Visits grew by more than 400% Average visit time increased by more than 2000% OUTPERFORMED Facebook Campaign by over 300% Direct Email: 1204 “Opens”; 130% of Goal 50 “Clicks”; 125% of Goal Partner Post/ Podcast; 120% of Goal 120 Views/Average time on page: 4:53 45 Downloads of Podcast over 2 weeks Added 238 new “free accounts” 238% of Goal Banner Ad: 115,000 Impressions; 575% of Goal 245 Clicks; 123% of Goal For more information, contact Debra Walker Debra@topnonprofits.com

Advertising case study Success stories from our partners: “50% of our business in 2016 came from TopNonprofits.” “In only 48 hours, our program was up and running and delivering hundreds of new leads to us.” “After a test with TNP, two years ago, outperformed other channels, we are running 3 programs.” ”TopNonprofits is our best resource for new business and a true partner; genuinely concerned with our success.” For more information, contact Debra Walker Debra@topnonprofits.com