Overview Social media applications inform, educate, and entertain people through online (multi-)media A social networking application allows users to create profiles for sharing information about themselves and designate as friends or contacts users with whom they share a common interest Google+ Facebook LinkedIn MySpace Twitter Chapter 5: Connecting People
Overview Chapter 5: Connecting People
Common Features of Social Networking Applications Status messages display a current location, activity, or thought Friends and contacts are those with whom you share a common interest Second-level contacts Extended contacts Your profile contains personal information Name, E-mail address, Gender, Age, Location, Photograph Chapter 5: Connecting People
Common Features of Social Networking Applications Chapter 5: Connecting People
Common Features of Social Networking Applications Social networking sites can access your e-mail address book and find people who you already know Facebook and LinkedIn can suggest people whom you might know because you share common friends or profile information You can search for certain groups of people Chapter 5: Connecting People
Connecting with Friends on Facebook In December 2009, Facebook reported that more than 30 million people had signed up Update: 1.86 billion monthly active users (Q4, 2016) Your profile on Facebook contains a variety of pages and tabs where you can share information with your friends Chapter 5: Connecting People
Connecting with Friends on Facebook Chapter 5: Connecting People
Connecting with Friends on Facebook Facebook’s Home/Wall tab displays a blog-style page on which you can update your status message Other tabs include Photos, Events, etc. Your News Feed is a log of several actions you might take Chapter 5: Connecting People
Connecting with Friends on Facebook Facebook has thousands of applications that are available to users Facebook partnered with third-party developers to develop applications Chapter 5: Connecting People
Connecting with Friends on Facebook Social networks have a privacy policy that describes how they will use your personal information Facebook allows you to specify privacy settings for your personal information Applications can gather information from your profile Profiles can be indexed so that they are searchable Chapter 5: Connecting People
Business and Professional Networking with LinkedIn LinkedIn connects people with professional colleagues More than 33 million members in 2009 LinkedIn profiles display: Current and previous work experience Education Web site or blog Recommendations Interests Honors and awards Chapter 5: Connecting People
Business and Professional Networking with LinkedIn Chapter 5: Connecting People
Business and Professional Networking with LinkedIn Professional networks on LinkedIn can be helpful when you are seeking employment You can search for a job using the Jobs link on the top navigation bar and entering your search terms Search results display your contacts that know the person who posted the job Chapter 5: Connecting People
Business and Professional Networking with LinkedIn Chapter 5: Connecting People
Business and Professional Networking with LinkedIn LinkedIn’s people search capability also helps you to identify people who share the same professional interests You can contact people of interest with InMail, LinkedIn’s e-mail service Most companies use LinkedIn as a recruiting tool for finding prospective employees Companies can review an applicant’s credentials and reviews prior to a job interview Chapter 5: Connecting People
Business and Professional Networking with LinkedIn Most social networks are free, but some charge a fee for additional services Chapter 5: Connecting People
Connecting People with Special Interests Special-purpose social networks connect targeted groups of people with similar interests or situations People who enjoy similar activities People who support the same charitable causes or organizations People who share the same common goals Chapter 5: Connecting People
Connecting People with Special Interests Using Meetup, people can find nearby activity partners who share common interests Displays listings of happenings around the world Users first create a profile, and then browse, join, or create groups Chapter 5: Connecting People
Connecting People with Special Interests On the PatientsLikeMe Web site, patients with life-changing conditions reach out to other in similar situations Seek support Chapter 5: Connecting People
Connecting People with Special Interests SlideShare is an online community and repository for people to share PowerPoint presentations and other documents Great source of information for topics of interest Chapter 5: Connecting People
Connecting People with Special Interests Social activists and nonprofit organizations have found the value in social networking for increasing awareness Facebook’s Causes application provides members who support a cause with tools to share information Chapter 5: Connecting People
Connecting People with Special Interests Chapter 5: Connecting People
Connecting People with Special Interests Social networking sites for charities Network for Good Chapter 5: Connecting People
Business Uses of Social Networking Fan pages on Facebook are marketing tools with which companies can: Share information Promote products Offer special deals or coupons to customers Chapter 5: Connecting People
Business Uses of Social Networking Chapter 5: Connecting People
Business Uses of Social Networking Companies can create social networking sites to build relationships with employees and customers IBM employees use the Blue Pages network My Starbucks Idea Chapter 5: Connecting People
Business Uses of Social Networking Chapter 5: Connecting People
Business Uses of Social Networking Customer Relationship Management (CRM) describes a set of tools that companies employ to manage customers Social CRM relies on harnessing user-generated content from Web-based social networks to enable companies to build relationships with their customers. Social CRM is an extension allowing organizations to monitor conversations on various social networks Chapter 5: Connecting People
Business Uses of Social Networking Chapter 5: Connecting People
Twitter Chapter 5: Connecting People
Twitter Twitter allows people to keep in touch with each other by exchanging short messages of 140 characters or less Online application for creating a social network Tweeting is the process of sending a message on Twitter Retweets are forwards of a message that you sent Chapter 5: Connecting People
Twitter Chapter 5: Connecting People
Twitter Chapter 5: Connecting People
Twitter Chapter 5: Connecting People
Twitter Chapter 5: Connecting People
Twitter’s Mute & Block Chapter 5: Connecting People
Twitter TweetDeck is a Twitter client application that organizes tweets into columns based on who sent them, the type of tweet, or the results of a keyword or hashtag Chapter 5: Connecting People
TweetDeck Chapter 5: Connecting People
Twitter Applications Chapter 5: Connecting People
Twitter URL shorteners are Web applications that encode a long URL in order to create a shorter, equivalent URL Shortening service Often with 18 to 25 characters Requires a visit to an intermediate Web server Service may track statistics Beneficial when you do not want to include a long URL Chapter 5: Connecting People
Twitter Twitter automatically shorten URL in tweets in the form of http://t.co/... Chapter 5: Connecting People
Twitter for business Chapter 5: Connecting People
Twitter for business Chapter 5: Connecting People
Periscope Chapter 5: Connecting People