C HARLES R IVER A SSOCIATES The Economics of Critical-Peak Pricing (CPP) for Mass Markets September 23, 2004 Electricity Pricing for Rate Cases An EUCI Conference Denver, Colorado Ahmad Faruqui and Steve George

2 EUCI Pricing Conference Presentation Objectives Define critical-peak pricing (CPP) Discuss where it has been implemented Specify a cost-benefit analysis framework Review impact evaluation methodologies Provide impact estimates from Californias statewide pricing pilot and associated demand curves Discuss barriers to implementation

C HARLES R IVER A SSOCIATES What Is Critical-Peak Pricing (CPP)?

4 EUCI Pricing Conference CPP is a sub-set of dynamic pricing Dynamic pricing is an advancement over traditional TOU pricing, which allows prices to vary across the day and perhaps seasonally, but where both prices and time periods are known a priori and are fixed for some duration Dynamic pricing includes all electricity tariffs that recognize the inherent uncertainty in supply costs Option 1: The timing for which known prices are in effect is uncertain Option 2: Both timing and price levels are uncertain Option 3: Timing, price levels and time blocks are all uncertain

5 EUCI Pricing Conference Examples of dynamic pricing Critical Peak Pricing (CPP): Layers a much higher critical peak price on top of TOU rates. The CPP is only used on a maximum number of days each year, the timing of which is unknown until a day ahead or perhaps even the day of a critical pricing day Extreme Day Pricing (EDP): Similar to CPP, except that the higher price is in effect for all 24 hours for a maximum number of critical days, the timing of which is unknown until a day ahead Real Time Pricing (RTP): Prices that vary hourly or sub-hourly all year long, for some or all of a customers load

6 EUCI Pricing Conference Why focus on the mass market? The largest number of customers are in the residential and small commercial and industrial market, often called the mass market They account for a third or more of the energy consumption in many utilities and a bigger fraction of the peak demand These customers often do not make attractive candidates for retailers and are often left out of the picture Letting the incumbent utilities give them a choice of pricing products brings them back into the game

C HARLES R IVER A SSOCIATES Who Is Doing What?

8 EUCI Pricing Conference The French are the global leaders in dynamic pricing for mass markets About 10 million residential customers are on a two-part TOU tariff in France, out of a population of 31 million customers Several hundred thousand customers are on a special rate, called tempo, which was initiated in 1996 Prices on the tempo TOU rate vary by day type, being the highest on 22 red days, followed by 43 white days and 300 blue days The days are called at 4:30 pm the day before, through the Internet, Minitel and a vocal system; they are posted at 8:30 pm on a compteur electronique

9 EUCI Pricing Conference EDFs offers TOU and tempo rates

10 EUCI Pricing Conference Gulf Power The Good Cents Select program combines TOU and CPP pricing elements with sophisticated energy management technology for residential consumers The voluntary program has been in place for roughly two years and has about 3,000 customers enrolled Each customer pays roughly $5/month to participate and still saves 15% on their electricity bill Average coincident peak demand reductions exceed 2 kW 40 percent reduction in peak period energy usage 96% customer satisfaction rating

11 EUCI Pricing Conference The first PG&E experiment In 1992, PG&E implemented a CPP rate that used two-way communication with automated thermostat control of air conditioners Peak/off-peak price ratio of roughly 4.5/1 and a CPP/off-peak price ratio of nearly 8/1 Usage during the CPP period dropped by roughly half for low, medium and high usage customers Usage reductions on the hottest CPP days were slightly greater than on other CPP days That is, customers did not override their thermostat setbacks even on the very hottest days

12 EUCI Pricing Conference The GPU experiment In 1997, GPU implemented a CPP pilot program similar to the PG&E pilot, and got similar results 3-Part TOU rate with occasional use of critical peak price for limited number of high-cost hours Peak/off-peak price ratios of 4/1 and 5/1 for 3-part rate with critical price ratio closer to 8/1 (50¢/kWh) Energy reductions Peak Period26% Critical Peak 50%

13 EUCI Pricing Conference Californias statewide pricing pilot (SPP) The SPP is an outgrowth of a regulatory proceeding initiated by the CPUC (R ) in June 2002 on advanced metering and dynamic pricing The outcome of a working group process involving multiple stakeholders The first large-scale scientific experiment focused on dynamic pricing for mass-market consumers Its being carried out to narrow the range of uncertainty in assessing the benefits of deploying advanced metering infrastructure in the state

C HARLES R IVER A SSOCIATES Are Dynamic Prices Cost Effective?

15 EUCI Pricing Conference Who do we need to carry out a cost- effectiveness analysis? Implementing dynamic rates typically requires a significant investment in advanced metering infrastructure (AMI), which can be a billion dollar capital investment for some companies Additional incremental costs might include higher data processing costs, changes to billing and customer service systems, and customer education and marketing costs To determine whether such an investment is warranted, a company must compare these costs with potential offsetting benefits in the form of: Avoided meter reading costs and other operational savings Avoided G, T and D capacity investments Lower energy costs Potential reductions in environmental externalities Reduced risk for default suppliers, due to lower price volatility and risk sharing

16 EUCI Pricing Conference Californias standard practice manual provide a way of determining cost effectiveness TestKey QuestionBenefitsCosts Participant Test (PT)Is the participant better off? Bill Decrease Customer Incentives Program Costs (Participant) Participation Fees Total Resource Cost Test (TRC) Is resource efficiency improved? Avoided supply-side costs Program Costs (Total) Ratepayer Impact Test (RIM) Are rates lowered?Avoided supply-side costs Participant Fees Revenue loss Customer Incentives Program Costs (Utility) Utility Cost Test (UC)Are revenue requirements lowered? Avoided supply-side costs Participant Fees Customer Incentives Program Costs (Utility)

C HARLES R IVER A SSOCIATES What Are The Implementation Challenges?

18 EUCI Pricing Conference There are at least four sets of challenges to implementing dynamic pricing Utility Financial, cultural and operational Regulatory Educational and political Customer Financial and educational Technology Scale, scope and density economies

C HARLES R IVER A SSOCIATES Early Results From The SPP

20 EUCI Pricing Conference The four climate zones of SPP

21 EUCI Pricing Conference We were able to estimate a single, statewide demand model For the CPP-F residential analysis, separate demand models were initially estimated for four climate zones. Ultimately, the data were pooled over the zones and binary variables representing individual zones were interacted with the price term to determine whether price responsiveness varied across zones The zonal binary variables were significant in Zones 3 and 4 However, these zonal binaries became insignificant in the regression models once we introduced interaction variables that allowed price responsiveness to vary with weather conditions and the ownership of central air conditioning (CAC) equipment That is, the variation across zones is due to variation in weather and CAC ownership. Once these two factors are accounted for, there are no significant differences in price response across zones

C HARLES R IVER A SSOCIATES Residential Elasticities

23 EUCI Pricing Conference Elasticities for the CPP-F tariff The statewide elasticity of substitution, derived from the CES model, is –0.069 for the typical weekday and the statewide daily price elasticity is – The elasticity of substitution varies significantly across climate zones, rising from a low of –0.032 in Zone 1 to –0.111 in Zone 4. The statewide own-price elasticity of demand for peak period energy use is – It varies from a low of –0.055 in Zone 1 to a high of –0.139 in Zone 4. The statewide cross-price elasticity of demand for peak use is –0.140 The statewide own-price elasticity of demand for off peak use is – It rises from a low of –0.127 in Zone 1 to a high of –0.172 in Zone 3. The statewide cross-price elasticity for off-peak use is

24 EUCI Pricing Conference The elasticity of substitution varies with weather, daytype and CAC ownership

25 EUCI Pricing Conference Key findings for the CPP-V tariff The elasticity of substitution is considerably larger on CPP days, with a value of –0.204, than on non-CPP days, with a value of –0.012 The elasticity of substitution on CPP days is much higher for the CPP-V rate than for the CPP-F rate However, it is important to note that these elasticities pertain to single family households with central air conditioning in climate zone 3 who had already volunteered into an earlier pilot program involving smart thermostats. They can be generalized to a similar population but not to the residential population as a whole

C HARLES R IVER A SSOCIATES Residential Impacts

27 EUCI Pricing Conference Impact analysis is based on the weighted average prices for treatment customers in each climate zone Control Group Average Price 13.3 cents/kWh

28 EUCI Pricing Conference Impact of CPP-F rate on CPP and non-CPP days

C HARLES R IVER A SSOCIATES Residential Demand Curves

30 EUCI Pricing Conference Demand curves for peak, off-peak and daily use have been derived through simulation Ahmad Faruqui: Need to update all demand curves Ahmad Faruqui: Need to update all demand curves

31 EUCI Pricing Conference Demand curves vary by climate zone

32 EUCI Pricing Conference Conclusions Studies have shown that CPP can produce large economic gains for utilities and their customers However, utilities and commissions face several barriers before such gains can be harnessed Many utilities are seriously studying the economics of dynamic pricing and conducting experiments to overcome the barriers The tools and data for analyzing and overcoming these barriers are available Ultimately, the decision to roll out CPP as the default rate will partly be a philosophical decision, partly a political decision and partly an economic decision

C HARLES R IVER A SSOCIATES References

34 EUCI Pricing Conference Bibliography Ahmad Faruqui and Stephen S. George, Dynamic Pricing for the Mass Market: The California experiment, Public Utilities Fortnightly, July 1, 2003, pp Ahmad Faruqui, Toward post-modern pricing: guest editorial, The Electricity Journal, July Ahmad Faruqui and Stephen S. George, Demise of PSEs TOU program imparts lessons, Electric Light & Power, January 2003, pp.1 and 15. Ahmad Faruqui and Stephen S. George, Reforming pricing in retail markets, Electric Perspectives, September/October 2002, pp

35 EUCI Pricing Conference Bibliography (continued) Ahmad Faruqui and Kelly Eakin (editors), Electricity Pricing in Transition, Kluwer Academic Publishers, Ahmad Faruqui and Melanie Mauldin, The barriers to real-time pricing: separating fact from fiction, Public Utilities Fortnightly, July 15, 2002, pp Ahmad Faruqui and Stephen S. George, The value of dynamic pricing, The Electricity Journal, July 2002, pp Ahmad Faruqui and Stephen S. George, Time to get serious about time-of-use rates, Electric Light & Power, February 2002, Volume 80, Number 2, pp Ahmad Faruqui, Hung-po Chao, Vic Niemeyer, Jeremy Platt and Karl Stahlkopf, Getting out of the dark, Regulation, Fall 2001, pp

36 EUCI Pricing Conference Bibliography (concluded) Ahmad Faruqui, Hung-po Chao, Vic Niemeyer, Jeremy Platt and Karl Stahlkopf, Analyzing Californias power crisis, The Energy Journal, Vol. 22, No. 4, pp Ahmad Faruqui, Hung-po Chao, Vic Niemeyer, Jeremy Platt and Karl Stahlkopf, California syndrome, Power Economics, May 2001, Volume 5, Issue 5, pp Ahmad Faruqui and Steve Braithwait, The choice not to buy: energy savings and policy alternatives for demand response, Public Utilities Fortnightly, March 15, Ahmad Faruqui and Kelly Eakin (editors), Pricing Electricity in Competitive Markets, Kluwer Academic Publishing, 2000.