Azimuth, LLC: Background Research The marketplace will continue to grow over the next decade as companies streamline HR and need end-to-end cost effective staffing solutions. Costs associated with placement are an important factor, but the cost for a bad hire far exceed temp to hire or direct hire outsourced solutions. For the modern-day business to grow there is a need for a strong, reliable staffing partner. Azimuth is in a crowded local space, but provide all the necessary tools to compete. Competitive Landscape City Staffing Modern web presence provides clear concise language. Theme – Looking for work / Looking for Talent City Staffing provides a full resource to create powerful employment matches. Utilizes strong onsite testimonials and highlight local award recognition. Provide clear CTA -Place Job Order The Hire Company Clear upfront messaging - Find Work|Find People Theme – Ease of use – Our expertise will exceed your expectations Provides a Guarantee for placement fees (based on Temp or Permanent Placement) Robert Half (Office Team) Huge presence, tons of relevant content including resources for both candidates and clients. Theme - Find the Right People, Right Now Full solutions for all types of industries, longevity and ease of use messaging are strong throughout site. Excellent job of CTA throughout site - Firm provides a focus on content for ýour needs and then taps into the Robert Half solutions.

Email Campaign Overview

Email Concept Overview Email #1 Concept- Brand Introduction Digital Flyer “Azimuth has a new approach to staffing.” Format - Short flyer driving brand awareness and provide CTA (Lead form) General Structure: Who we are What we do Interested in learning more? [CTA] Email #2 Concept – “Let Us Handle This” Digital Postcard Google Search: Qualified Candidates Punchy and to the point. Paid ad style.   Personalized Emails – Brief appointment setting emails from a rep “Cold Voice” - Little-to-no interaction/click thrus from first two emails Who I am. What I do. Can I help? “Warm Voice” - Some interaction/click thrus from first two emails Who I am. Expect our call. Let me help.

Digital Flyer

Digital Postcard

Personalized Emails “Rep Voice” - Cold Prospect “Rep Voice” - Warm Prospect

Working with Sales Empowerment Group - Results

Azimuth, LLC Results “In the last three months, Azimuth — since partnering with Sales Empowerment Group and Sales University Group — has grown it’s active placements by 75% and we’ve grown our weekly revenue by 50%.” — Jae Sherman, V.P. Sales and Development, Azimuth LLC Video Testimonial: Chuck Porcelli and Jae Sherman - Azimuth, LLC