Careers education and guidance The times they are a changing! Tristram Hooley April 2018

What does good look like? Why it matters The past Careers & Enterprise What does good look like? The careers strategy So what’s next?

What does good look like? Why it matters The past Careers & Enterprise What does good look like? The careers strategy So what’s next?

Why careers matters? Economic Educational Social To ensure that there is a strong link between education and employment and that transitions into and within the labour market work as smoothly as possible. Educational So that young people understand all of the options that are available within the education system and are motivated to engage with education. Social To support all young people to access the full range of life chances regardless of their background..

Careers is… part of an effectively functioning education and employment system; and a safeguard against ineffective and imperfect systems.

What does good look like? Why it matters The past Careers & Enterprise What does good look like? The careers strategy So what’s next?

Where we were

What does good look like? Why it matters The past Careers & Enterprise What does good look like? The careers strategy So what’s next?

Build nationwide network of coordination What we offer Build nationwide network of coordination Connecting schools and colleges with employers and providers through our network of Enterprise Coordinators, working with clusters of 20 schools and colleges, and Enterprise Advisers – business volunteers who support each school and college Back proven ideas Funding activities in areas where support is needed most Find out what works Drawing on what works and focusing on geographical areas of need

Our collective impact to date 50% increase in employer encounters among our schools and colleges 3 new employers on average now working with our schools and colleges 80% of EAs have had a good experience 380,000 young people activities through our funds – 75% in ‘Cold Spots’

Growth of the Network over time The network is at scale Growth of the Network over time Present in every geography of England with all Local Enterprise Partnerships engaged

The network is diverse 50/50 men and women

Local Enterprise Partnerships And people like it Enterprise Advisers I’d strongly commend others to become EAs. I’ve found it really rewarding to play this part in my community, supporting my local high school and helping open young people’s eyes to role models, technologies and enterprises which inspire. Enterprise Adviser, Oxfordshire “ ” Schools and colleges Our Enterprise Coordinator was very dynamic and got the relevant people around the table. It was because of her drive that it’s been effective and moved forward so well Academy Sheffield City Region “ ” This is the best careers programme I have ever seen implemented… We have had fantastic feedback from employers and & already about impact… Enthusiasm of EAs and schools is great. It’s been described as a “dynamite moment” when they meet… Range of LEPs Local Enterprise Partnerships “ ”

Cornerstone employers Deep dive: Our cornerstone employers in the opportunity areas are committed to impact Cornerstone employers Blackpool Westinghouse Civil Service NW FSB   Adecco Willmott Dixon Hilton Oldham Barclays LifeSkills* Lloyds Banking Group Web Applications Wilmott Dixon Unity Partnership Derby Rolls Royce GF Tomlinson Toyota Freeths Solicitors Burnthebook Ltd Scarborough Burberry Sirius Minerals Dale Power Askew Brook GCHQ Norwich Norfolk County Council KPMG Aviva West Somerset EDF Butlins Onion Collective NHS Somerset Partnership Nat West Bradford Mantra Media PwC Doncaster Ipswich Ipswich Building Society East of England Co-op Giving Young People a Voice (tbc) John Grose Dayle Bayliss Associates Stoke on Trent University Hospitals of North Midlands NHS Trust Michelin Autonet Insurance Emma Bridgewater Ltd AMRICC Fenland & East Cambs (broader list being finalised) Hastings Saga Healthcare (agreed in principle) East Sussex County Council Marshall Tufflex  Talkative on line  Love local jobs  Let’s do business Group

Deep dive: At Burberry we have… A 5 year partnership in the Yorkshire region with Teach First offering: Strategic support: three dedicated Enterprise Coordinators, Enterprise Advisers from the business Thought leadership: A Cornerstone Employer in 2 Opportunity Areas Encounters: work inspiration & experience, funding for The Ideas Foundation, mentors from the business Teacher CPD: work inspiration days, creative industry toolkit

Deep dive: Our Unexpected Mentor campaign has driven significant engagement and sign up The social response has been fantastic. Our ThunderClap had a social reach of 1.2 million people, exceeding our target, and our Twitter feed had a reach of over 40k Engagement with the campaign has been beyond our expectations with over 1,000 people using our portal to find mentoring providers in their area in the first few days.

What does good look like? Why it matters The past Careers & Enterprise What does good look like? The careers strategy So what’s next?

What works?

The what works series Business games and enterprise competitions Careers events Careers in the curriculum Careers websites Employer mentoring Teacher CPD delivered by employers Transition programmes for young people with SEND Transitions skills (Mock interviews and CV workshops) Volunteering Work experience, job shadowing and workplace visits

Good career guidance Summarises existing evidence and frames them as eight benchmarks. Presents it in a way that can be understood by policy makers and acted on by school leaders. Has achieved wide support amongst policy actors and practitioners alike. The influential 2014 report

The Benchmarks 1. A stable careers programme 2. Learning from career and labour market information 3. Addressing the needs of each pupil 4. Linking curriculum learning and careers 5. Encounters with employers and employees 6. Experiences of workplaces 7. Encounters with further and higher education 8. Personal guidance

State of the Nation 2017 Based on responses from 578 secondary schools gathered through the Compass self- assessment tool in 2016/2017. http://compass-careers.org.uk/ The scope of the data is broadly comparable with data collected as part of the original Gatsby Good Career Guidance research in 2014 allowing us to see how provision has changed over time.

Number of benchmarks achieved by schools Average = 1.87 benchmarks out of 8 But Schools are achieving around 50% of the questions that contribute to the benchmarks. Currently conducting case studies with the small number of really high achievers.

Improvement across the Gatsby benchmarks is achievable:

What does good look like? Why it matters The past Careers & Enterprise What does good look like? The careers strategy So what’s next?

The Careers Strategy

A new statutory basis

The birth of careers leadership Careers Leaders have responsibility for the delivery of a school’s careers programme. They should be ensuring, among other things, that: The school has a good careers programme that meets the expectations set out in the Gatsby Benchmarks. The school has published on its website details of its careers programme The destinations of young people from the school are tracked and that this information is used to improve the effectiveness of the school’s careers programme.

The jobs of careers leadership Management Co-ordination Networking

Our implementation plan 1. Roll out 2. Scale up 3. Test and evaluate “Schools should offer every young person… at least one encounter a year” “CEC will begin to take on a broader role across all the Gatsby Benchmarks”… focusing in the hubs “New approaches to careers provision are tested and evaluated” Employer engagement Gatsby Benchmarks and Careers Leaders New approaches

Our implementation plan

What does good look like? Why it matters The past Careers & Enterprise What does good look like? The careers strategy So what’s next?

You need to decide…

References Department for Education. (2017). Careers Strategy: Making the Most of Everyone’s Skills and Talents. London: Department for Education. Department for Education. (2018). Careers Guidance and Access for Education and Training Providers. London: Department for Education. Department for Education. (2018). Careers Guidance. Guidance for Further Education Colleges and Sixth Form Colleges. London: Department for Education. Gatsby Charitable Foundation. (2014). Good Career Guidance. London: Gatsby Charitable Foundation. Hooley, T. & Watts, A.G. (2011). Careers Work with Young People: Collapse or Transition? Derby: International Centre for Guidance Studies, University of Derby. Langley, E., Hooley, T., Bertuchi, D. (2014). A Career Postcode Lottery? Local Authority Provision of Youth and Career Support Following the 2011 Education Act. Derby: International Centre for Guidance Studies, University of Derby. The Careers & Enterprise Company. (2017). State of the Nation 2017: Careers and Enterprise Provision in England’s Schools. London: The Careers & Enterprise Company. (2018). Understanding the Role of the Careers Leader. London: The Careers & Enterprise Company.

Conclusions Careers matters! We’ve been on quite a journey. We now have an infrastructure around which provision can be organised. We know what works. The Careers Strategy is taking us forwards.

Contact details Tristram Hooley Director of Research, The Careers & Enterprise Company thooley@careersandenterprise.co.uk Also at http://adventuresincareerdevelopment.wordpress.com @pigironjoe