Hello everyone! Thank you for joining this week’s product webinar.

Rylan Morris Sales Marketing Manager rmorris@vendasta.com linkedin.com/in/rylanmorris My name is Peter I do the marketing for our Sales organization and with me today is ...Megan!

Megan Wingate Product Marketing Specialist mwingate@vendasta.com linkedin.com/in/meganwingate P: Megan does the marketing for all of our Vendasta products. Thanks for joining us today Megan. M: Hey everyone! No problem! Thanks for having me - glad to be here!

Remember... Wednesdays at 1:00 pm EDT Thursdays at 3:00 pm EDT Discover new sales strategies and tactics you can use in the field to boost your revenue. Thursdays at 3:00 pm EDT Learn how to effectively use, sell and package Marketplace products!

How Our Products Work Together! P: So for today’s webinar, we are going to talk about two very exciting Vendasta product enhancements that were released this week and Megan is here to walk us through those enhancements and field any questions. So without further adue, Megan can you tell us about what happened in the product world this week?

Influencing the Buyer’s Journey Interest Visibility Likability Sales Advocacy $ Awareness Findability Reputation Conversion Post-Sale Contributes to next person’s research Interest & Awareness Television Radio Social or Search Advertising Email / Text Marketing Billboard & Display Print Ads Loyalty Sales & Promotions Search Maps Directories Apps “Near me” Research Blogs & Articles Reviews Social Media Friends and family Purchase Online booking Website Web or app purchase In-store purchase Salesperson in-store Product brochure Tried sample product Experience Post-purchase expectations vs. reality Social Post Write a Review Discuss with friends Blog So today, the way a buyer finds a local business has changed. The online world has disrupted the traditional way customers discovered businesses and has created a new buyer’s journey but the good news is...Vendasta has products to help your client’s rock every step! I’ll just take some time to explain and review how this new buyer’s journey works. So first, a buyer becomes aware of your business. This is typically due to either some type advertising effort. Maybe a TV and radio ad, or through a Facebook or search campaign. If successful, the buyer has become aware of your business and you have sparked their interest. Now that you have their attention, they may be motivated to try and look you up. In today’s world, this means doing something like searching for you on Google. Best case scenario is they find you! Maybe they stumbled across your Google listing, or in some sort of online business directory. The next stage is where digital has changed the game. Customers have the ability to RESEARCH. So finding you may be step one, but now they have endless amounts of data at their fingertips. This means your reputation is essential part of them continuing on the buyer’s journey. Buyers look through things like reviews, blogs, social media to see what other customers are saying about you, how your products size up to the competition or how much others like you. This stage is key to converting buyers into customers. If you pass with flying colours, buyers move along in their journey and make a purchase. The key to converting buyers into customers is by making the purchasing process with your business easy. Whether you provide purchasing through your website, through online bookings, have an app, or have sales people ready to answer questions - Making the purchasing process easy and seamless is the last step to getting a buyer through your door. Once you have the sale, most businesses know that retaining customers is much more cost effective than trying to acquire new ones. Nothing new here. Businesses know that ensuring your customers have a great experience post-purchase will contribute to loyalty and future sales. But today, it doesn’t stop with loyalty. With digital, these loyal customers, or advocates, will now post and leave reviews that will effect the next person’s research.Thus contributing and affecting future sales with new buyers in their journey.

The Local Marketing Stack Digital Advertising Listings Reputation Social Marketing Website / In Store Loyalty Do they know about you? Can they find you? Do they trust you? Do they like you? Will they convert? Will they remain loyal? So to help business conquer this new buyer’s journey, we have developed the new local marketing stack - and we have a tool kit of products to help them become marketing rockstars. I will hand it off to Rylan to tell you about these products and how they all work together.

The Local Marketing Stack Digital Advertising Listings Reputation Social Marketing Website / In Store Loyalty Do they know about you? Can they find you? Do they trust you? Do they like you? Will they convert? Will they remain loyal?

Start with... Website Creation Website Pro Fully managed website creation, hosting, and maintenance. Website Pro (Beta) WordPress hosting on Google Cloud Platform.

Appointment Scheduling … then package with: Website Creation Website Pro Visual Visitor Appointment Scheduling Form Builder Live Chat Chatbot Conversion Audit

Appointment Scheduling … then package with: Website Creation Website Pro Visual Visitor Appointment Scheduling Form Builder Live Chat Chatbot Conversion Audit

Where Do I Find Pricing? Side note: vendasta.com/pricing

Building a Website Package Live Demo Building a Website Package

The Local Marketing Stack Digital Advertising Listings Reputation Social Marketing Website / In Store Loyalty Do they know about you? Can they find you? Do they trust you? Do they like you? Will they convert? Will they remain loyal?

A FREE solution to help build a basic web presence. Start with... Listing Builder A FREE solution to help build a basic web presence.

… then add on: Listing Builder Listing Distribution & Listing Sync Pro Reputation Management My Listing Coupons & Social Marketing

Live Demo Connecting Listing Builder with Reputation Management and Social Marketing

The Local Marketing Stack Digital Advertising Listings Reputation Social Marketing Website / In Store Loyalty Do they know about you? Can they find you? Do they trust you? Do they like you? Will they convert? Will they remain loyal?

Reputation Management Start with... Reputation Management Start collecting and managing reviews.

Reputation Management Listing Distribution & Listing Sync Pro … then add on: Reputation Management Listing Distribution & Listing Sync Pro Review Management Social Marketing

Sharing a review from Reputation Management Live Demo Sharing a review from Reputation Management into Social Marketing

Tying things Together… Use our collateral! Snapshot Report Video Advertisements

? So now we will open it up to questions if anyone has any If that is all the question for today,