To assess how effectively age is represented in the media Age Representation To assess how effectively age is represented in the media

Where do the following activities and behaviours belong? Active  Antiques Roadshow  BBC News  Dependent  Despicable Me  Dora the Explorer  Freedom  Gullible  Image is important  Independent  Knitting  Listening to Radio  Moody  Playing video games/apps  Reading books  Responsible  Self-centered  Slow  Twilight  Unable to use technology Children Teenagers Adults The Elderly 1 2 3 4 5 Were there any activities or behaviours that applied across a number of age groups? Why do you think this is?

Can also include… Children Teenagers Adults The Elderly 1 Dependent Moody Independent Knitting 2 Active Self-centred Responsible Slow 3 Gullible Twilight Freedom Unable to use technology 4 Dora the Explorer Image is important BBC News Antiques Roadshow 5 Despicable Me Playing video games/apps Reading books Listening to the radio Can also include… *

Children Teenagers Adults The Elderly 1 2 3 4 5 Can also include… *

What life was like for ‘children’ during industrialisation Children at Work List 5 forms of punishment used by factory workers What percentage of accidents were factory related? What kind of accidents could occur in the factory? Why did factory owners favour child labourers? What health issues did child labourers face? What were the working hours for every worker? What life was like for ‘children’ during industrialisation

Concept of Children During industrialisation, people noticed that children were not being treated well and in many cases were not receiving an education. Reformers were people who tried to change the way children were treated. 1830’s - reformers were encouraged by the descriptions of London street life in Charles Dickens’ work and attacked child labour. 19th century - reforms made education compulsory for children. As a result, children were seen as a new target market with products aimed at them. Therefore, modern ideas of childhood were brought on by literature aimed at children – for example, 1865’s Alice in Wonderland. At this time, there was an emergence of dolls as presents which created an image of childhood as only of happiness. This concept continues today.

How are children presented in the trailer? Children in the Media How are children presented in the trailer? https://www.youtube.com/watch?v=47T0HORY9gs

The Elderly In comparison, the concept of the elderly is beginning to change. After World War II, there was a sharp rise in the number of births. People born between 1946-64 are known as Baby Boomers. They are now an important part of the economy with a lot of throwaway income. There are an increasing number of products aimed at this age group.

The Elderly in the Media How are the elderly presented in this clip? https://www.youtube.com/watch?v=47T0HORY9gs

Do you agree? We live in a youth obsessed-media that insists on worshipping beauty (associated with youth) and cheapening wisdom and experience (associated with age).