Digital Marketing Made Easy OPN InFocus Session Amy Ford Oracle Account Manager Zift Solutions October 2018 Presented By: Welcome everyone. I’m Amy Ford, with Zift Solutions. I’m the Oracle Account Manager at Zift and I work with the Oracle team to provide you the Oracle Channel Marketing Automation Service – powered by Zift Solutions. Today we want talk to you about how Marketing Automation is a key component for your marketing mix and just how easy digital marketing can be.

Program Team ORACLE ZIFT Solutions Susan Aumack Executive Sponsor Gwen Surgeoner Program Manager Amy Ford Oracle Account Manager Laurie Balcerak Strategic Business Manager Valerie Lambert Campaigns Manager Mollie Hammar Campaigns Manager First, I want to thank Oracle for allowing to present to you today. And quickly, let me introduce the Oracle team. I think most of you are in the room today – just wave! ..and then my counterpart, Laurie Balcerak is here today too.

Who is Zift Solutions? Our mission is to deliver easy, integrated solutions that provide everything needed to build and grow a profitable pipeline The Zift platform enables you to hone in on the right prospects to increase your sales success Zift provides you with enterprise-level marketing tools to run your own activities Launch the Oracle-provided activities and track your contacts all the way from prospect to opportunity From a show of hands, how many of you in the room are familiar with Zift Solutions? How many are already running their channel marketing on Zift either with Oracle or other clients on Zift? Okay – very good. For the benefit of all, let me just give you a quick overview of who we are and why Oracle choose to work with us:

Why Zift? Most experience of any channel marketing automation company Most comprehensive and innovative solution suite Largest Channel as a Service provider Largest community of channel partners around the globe Unparalleled channel engagement process More than 100 customers Over a half a million channel partners Resources and channel expertise First and only integrated platform for channel sales, marketing and operations Largest global channel partner ecosystem

Zift Solutions Customer Landscape Here is a sample set of our customer landscape

Oracle Channel Marketing Automation Service – powered by Zift Modern Marketing Platform Offering a Suite of Integrated Digital Marketing Applications Marketing Campaigns Deliver multi-touch email, social, retargeting or fully integrated digital campaigns. Website Content Syndication Deliver dynamic syndicated website content and plugins. Social Media Build your brand and publish timely, relevant syndicated social content. Website Analytics Gain in-depth visibility into all your internet marketing activities. What is the Oracle Channel Marketing Automation Service? The Oracle Channel Marketing Automation Service is a modern marketing platform, providing a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns and content all designed to enhance your go-to-market strategy while boosting awareness and generating leads. It provides syndicated social media; syndicated website content; and multi-touch email campaigns and social campaigns and Retargeting Ad Campaigns - all designed to help partners establish a digital footprint geared towards boosting Oracle sales and capturing leads. ANY PARTNERS THAT ARE MEMBERS OF OPN AND ARE IN GOOD STANDING WITH ORACLE MAY REGISTER TO RECEIVE ACCESS TO ALL OF THIS. There is a nominal fee of $640/year (US) – for an email license fee. BUT it gives you access to ALL OF THE CAMPAIGNS~ Register at: http://oracle.zift123.com Partners must be current Oracle PartnerNetwork (OPN) members in good standing with Oracle to participate in this program. All partners that register and actively participate will be granted website and social syndication services, analytics and social campaigns at no additional charge. Email marketing and retargeting campaigns are available for a nominal fee.

New for FY19 Fully integrated digital marketing campaigns Always on, set-it-and-forget it Stand alone social campaigns and social library posts Designed to increase frequency and relevance of posts and online interactions with customers Retargeting Ad Campaigns now available Low cost, turn-key online form of advertising; keep your Oracle expertise top of mind with prospects after they have left your website. Collateral Library; including a direct link to Sales Central via the platform Provides direct access to all assets hosted and more Oracle and Zift did a survey this past year – and gathered input from the partners on the platform. And that, in conjunction with the feedback received from Partners at OpenWorld last year – they have really enhanced their offerings!! NEW THIS YEAR: Delivering Fully Integrated Digital Marketing Campaigns (which I’ll show you one in the demo in a minute) Instead of just email campaigns; they are now offering stand alone social campaigns and have enhanced their social library content Also now offering Retargeting Ad Campaigns!! And they rolled out a Collateral Library

What is an Integrated Campaign What is an Integrated Campaign? 6-9 Week Nurture Program – Set It and Go! You upload lists, insert logos and customize campaign Automated Workflow Begins Includes 6 emails, 20 social posts, 3 microsites and banners They are comprised of 3 sections, if you will: For these fully integrated digital campaigns, Oracle choose to work with Zift’s Creative Services Agency to create these multi tiered module campaigns: 1. Introduction "Awareness" Module: The start of a story, to bring awareness of a problem to the audience, and bringing information and studied about the problem to the audience. "Most SMBs in the world, lose money due to this factor, and this is how much it could be costing you. See the report" 2. Product / Solution Module: Usually, this module follows up on the story introduced in the first step, by introducing a solution, and the benefits / features of the solution. This is the hard sell, but related to the story already told and thus doesn't feel like we're just shoving product down a prospect's throat. 3. Validation Module: From here, we tackle the prospects that are aware, of the problem and the solution, yet aren't convinced. A validation follow-up module usually provides prospects with the ideas that this solution works. Case studies, quotes, reports of success in data sheets. Anything to validate that this product works, and 'is cool'. Oracle Autonomous Data - Workflow Workflow for 3 Module campaign. - 6 Emails  - 3 Landing pages/microsites Ad Banners - 20 Social posts Each of these integrated campaigns is a 9-week automated nurture program consisting of multiple emails, 20 social posts, microsites/landing pages, and ad banners. Partners add their logo and messaging, set it and forget it. Then collect the leads at the end of the campaign. This modern marketing platform provides a suite of integrated digital marketing applications comprised of ready-to-execute Oracle marketing campaigns and content -- all designed to enhance our partners’ go-to-market strategy while boosting awareness and generating leads. Our team works with Julie’s team and others to prioritize and align content with sales plays and regional focus areas We also educate and incent partners to utilize Oracle Channel Marketing Automation Service (AKA Zift) to drive more pipeline The benefits of this powerful, robust platform are many: It is available to all OPN qualified partners customizable Oracle authored and sanctioned assets True advantage is the reporting capabilities = better engagement; Allows us to see what partners are leveraging and how successful their campaigns are Changes over the last 6 months  We have: Expanded the availability of partner ready content Shifted to invest more in Social and Automated Workflow since data shows us that’s where our partners are getting the most traction Leverage new programs to improve quality and delivery of new content To access it, partners can visit the OPN partner portal (oracle.com/partners); select Marketing and Sell > Oracle Channel Marketing Automation Service > then they will be taken to oracle.zift123.com page whether they can register We promote access via the OPN Portal (oracle.com/partners) – Market Your Offerings – Oracle Channel Marketing Automation Service. Thanks to Julie Miller and Amy Thompson for providing these assets for us to leverage Our goal is to have partners amplifying what Oracle is going to market with. As such, it’s critical for us to be aligned internally with the various Initiative teams, product marketing, field marketing and the regions so that we can ensure that we are providing partners access to the most current campaigns and assets.

FY19 Campaigns Integrated Campaigns Social Campaigns Join the Autonomous Revolution Your Tomorrow, Today (Coming Soon) The Cloud’s New Power Partnership – Finance & HR Autonomous Transaction Processing Social Campaigns Connect & Extend Autonomous Cloud Services Set of Webinars Oracle Analytics Cloud Develop and Deploy Bring Your Own License (BYOL) Move and Improve Unleash Your Database Potential with Cloud Ready Engineered Systems Secure and Manage Hybrid Cloud All Assets Uploaded to Zift Platform Library Here’s a sneak peek of the various Integrated Campaigns and the Stand Alone social campaigns that are now available. Which all align to Oracle’s top sales plays and regional focus areas. What is an Integrated Campaign? 9 week nurture campaign that in addition to the multi-touch email outreach, includes social posts, banners and 3 different supporting landing pages that include a variety of Oracle assets. Additionally, use can opt to just use the stand alone social campaign option. (will show you these in a minute) Currently these are available to partners at no additional cost And they are always “Always On” Join the Autonomous Revolutions – United Finance and HR -- Launched in August

Demo Oracle Channel Marketing Automation Service *For partners downloading this presentation, please click the link to view the video: https://vimeo.com/284953372/a03d34a11a

Partner Feedback & Successes Increased customers and prospects touches by more than four times, Reduced spending by 25% Tripled frequency of tweets Doubled follower interactions; Eliminated nearly all time spent producing content Additional $150K+ in annual sales Targeted content for lead nurturing On-demand multi-tactic campaigns Enhanced visibility and deeper analytics Generated 96 net new leads Time-to-launch: one week Built credibility through co-branding Provided high-value, educational resources $40 per lead

Next Steps Get Registered https://oracle.zift123.com Need Assistance? ceteam@ziftsolutions.com Get Started my.zift123.com Watch Demo https://vimeo.com/28495 3372/a03d34a11a Get Registered! If you need assistance you can contact our Channel Engagement Team directly – and/or they will contact you within 48 hours after you register to assist you. Then, to see a more detailed demo of the Oracle Channel Marketing Automation Service, you can watch the demo After you’re registered, you’ll be granted access to the my.zift123 portal and you can GET STARTED Register at: http://oracle.zift123.com

Additional Resources Marketing Campaigns Overview Brochure and Retargeting Brochure View these documents at: http://www.oracle.com/partners/en/partner-with-oracle/market-and-sell/channel-automation-service/secure/index.html

Why Should You Care About Marketing Automation? Marketing is not about any single activity anymore.  You need to execute integrated, multi-channel campaigns to create viable leads Since buyers educate themselves before they engage with sales; partners need to use marketing to educate them earlier in the sales cycle while they are doing their research, i.e. - build a “digital-relationship with the buyer” Marketing programs should be aligned by the buying cycle and buyer persona to drive effectiveness Digital marketing activities are a critical to your marketing success (social, digital advertising, content syndication, etc.) So just in summary – why should you care about Marketing Automation?

Partner Privacy on Zift Zift Solutions takes our partners’ privacy very seriously. Please view our privacy policy here: http://www.ziftsolutions.com/legal/privacy-policy/

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