The words we speak are the marketing of our thoughts

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Presentation transcript:

The words we speak are the marketing of our thoughts Guess who?

What is knowledge? Belief with a certain justification – the most implied definition of knowledge till date. Declarative knowledge – Implied a few thousand years ago. When knowledge comes to you from a certain point of authority, Example: Parents, teachers, the government etc. We are still evolving from this model of knowledge. Associative knowledge – More recent development in the definition. Flow of knowledge that is more democratic You accept/judge/verify this knowledge based on your existing knowledge bank and peers. The flow of this knowledge model is like a flat circle than pyramidal.

How association has become the future of marketing Marketing is essentially changing the viewer’s perspective. By giving/molding their existing knowledge model of a certain subject, so that they register/like/buy the brand more. Phase 1 : Declarative Vs Associative marketing – Mechanism

The Future – Phase – 2: Exaggerated Comedy What is exaggerated comedy: Well…?

Algorithm behind exaggerated marketing Take the product into observation Carefully note down the attribute you want to showcase Imply that attribute to solve a very relatable problem faced by the target audience

Future – Phase 3 : Storytelling We psychologically are moved by stories, because they help us escape reality. A story is a carefully engineered clubbing of events that cause an emotional journey to the viewer. They are relatable, we instantly feel a connection to the characters. When the character wins or loses , we feel the same with him/her. Story marketing is brands exploiting our affinity to stories.

Best product integrations

Best product integrations

Best product placement

Product placement Vs Product integration?

This is what MBA marketing course cannot teach you Thank you