Getting High on Search Engines with WebPositionGold Arden O. Weiss weissa@libinc.com 11/7/2018

What is WebPositionGold? A tool to evaluate web pages and suggest changes so pages will rate higher with the top search engines. A tool to submit web pages to 19 of the top search engines. A tool to keep your pages rating high on a continuing basis. 11/7/2018

Pervasive Myths: Submitting web site pages to hundreds of search engines will result in thousands of new visitors (Note: Many engines are there primarily to collect email addresses). Submitting once is enough. Submitting numerous times increases your ratings. Having a large set of meta tag keywords is all that is needed. 11/7/2018

Facts: Meta tags are not a magic solution. Each search engine uses different rating criteria - some use keywords & descriptions in meta tags - some do not. Rating in the top ten hits with all the search engines is next to impossible. 95 percent of all searches are done via less than 20 search engines – hence optimize your pages to a few engines. WebPositionGold helps optimize pages to specific search engines – hence helps insure high ratings on these engines. 11/7/2018

More Facts: Choosing a correct set of keyword phrases is paramount to success. Rarely use single keywords – most searches two or three word phrases (cheap flights; RV Rentals Annapolis). Use the plural form of keywords. Case Sensitivity – Insure you page has both lower and uppercase versions of the the primary keywords. Think like the visitor you want to attract – ask friends what keywords they would use to search for your site. 11/7/2018

Still More Facts: Page design and layout is important. If your opening page has frames, some engines will not find anything else on your site. If you use frames, put links and text in a <no frames> section. On each page include a link back to your home page and/or previous page. 11/7/2018

Even More Facts: Clearly describe the contents of each page in the meta description tag – it is displayed in the search results screen by most engines. Place primary keywords in the Title, Meta Tag, Heading, Link Text and Body (listed in decreasing level of importance to most search engines). Place primary keywords close to the top of the page or at the start of the area in which the keyword appears. Get as many other sites to link to yours as possible – some engines like that. 11/7/2018

Final Page of Facts: Write Killer Page Titles - longer titles are generally better. Make your titles and meta descriptions “compelling” and use upper and lower case – do not use all upper case. Use primary key words within the URL can be given extra relevancy by some search engines – separate keywords in URLs with dashes or underscores. Some engines may take several weeks for your submittal to be indexed by the engine – WebPostionGold tells you how long it may take. 11/7/2018

What’s Next Bubba? Review your sites’ pages with the previously stated facts in mind. Evaluate and select/format the primary keyword phrases that you know will bring desired users to your site. Decide which engines to optimize for. Use WebPositionGold to help you accomplish the above. Update your pages and evaluate again. Do not submit your pages until you have done your homework – then use WebPostionGold to do so. Re-evaluate your pages monthly. 11/7/2018

WebPositionGold Usage Steps Step 1: Run Reporter Mission: Check/display how high your existing pages rank for each keyword you are targeting. Create a baseline against which to measure ranking improvement. Rerun this report on a weekly to monthly basis. Also, use “Traffic Analyzer” to add an invisible “traffic counting script” to each of your pages (see slide 17). 11/7/2018

WebPositionGold Usage Steps Step 2: Run Page Generator Mission: Use Generator to create example “basic” and “doorway” pages for targeted each set of keyword phrases and search engine. Generator includes a “doorway page builder” and a “page critic” to help. Use the created pages as examples to update your existing pages. Submit separate optimized “doorway” pages to each search engine. 11/7/2018

What’s a “doorway” page? A “doorway page” is any page that is optimized to rank well on a given search engine. A “doorway page” for a given engine can be any page: your home page, product information page, etc. The key is – it has the proper number of words, keywords and other variables to rank well one or more search engines. 11/7/2018

What is Page Critic? The Page Critic component of Generator analyzes everything in either an existing page or one created by Page Generator – it evaluates how you used keywords on the page. It offers specific advice or improving the page’s design and content to make it rate higher for the keyword set and engine being targeted. Knowing how many times to repeat a keyword phrase and where to place keywords is the secret to high rankings. 11/7/2018

WebPositionGold Usage Steps Step 3: Optimize, Test and Upload: Finish Optimizing site’s pages. Test system for proper functioning. Upload updated pages to the production site using either WebPostionGold’s “Upload Manager” or your own FTP tool. “Upload Manager” tracks changes since last upload. 11/7/2018

WebPositionGold Usage Steps Step 4: Submit to Search Engines: Use WebPositonGold’s “Submitter” component to submit pages. Create “Submitter Missions” to automate this process and insure that it gets done according to each search engine’s guidelines. After submitting, it will take from a couple of days to eight weeks for your submission to become active. 11/7/2018

WebPositionGold Usage Steps Step 5: Follow up Evaluation: Review the “submission report” to see how long each engine takes to activate you submission. Run the “Reporter” component and review the “URL Verification Report” to see when you become indexed. Monitor the “Concise Summary Report” to see when your rankings improve. 11/7/2018

WebPositionGold Usage Steps Step 6: More Follow up Evaluation: Run the “Traffic Analyzer” to see: number of new visitors attracted. what keywords were used to find the site via what search engine. Update submissions to all search engines using keywords that bring traffic. Remove keywords that are not bringing traffic – move on to others that do bring traffic. Optimize, Optimize, Optimize… 11/7/2018