Houston, TX Friday, November 10, 2017 CLARK ATLANTA UNIVERSITY ALUMNI ASSOCIATION FALL 2017 ALUMNI CONFERENCE Enrollment Services and Student Services Update Presented by Michael J. Marshall, Ed.D. Interim Dean of Student Services and Campus Life and Associate Vice President for Enrollment Services Houston, TX Friday, November 10, 2017 2:15 PM

OVERVIEW Guiding Principles Academic Affairs Framework Fall Admission and Enrollment Statistics Student Services and Campus Life Q&A Adjournment

Mission, Strategic Plan, and President’s Priorities Academic Affairs’ Mission: Ensure students’ academic and career success 2013-2018 Strategic Plan: Increase Headcount Enrollment Distinctive Academic, Research and Student Support Programs Enhance External Funding Support Sustainable Financial Business Model President’s Priorities: Enrollment Student Success Innovation Fund-raising

Fall 2017 Enrollment* *Source: OPAR Fall 2014 2015 2016 2017 4-YR (+/-) UG HC Enrollment 2567 2741 3093 3302 28.6% GR HC Enrollment 918 920 791 690 -24.8% *Source: OPAR

Fall 2017 Residence Life CAU Housing Report * 96.4% Housing Occupancy Rate (2090 Spaces Available) *Source: OPAR *Operational data provided by the University Registrar as of 9/11/2017

Fall 2014-2017 First-Year Admission and Enrollment Trend* *Source: OPAR

Academic Quality of Freshman Class Fall 2014-2017 Mean Composite SAT Scores* 2015 2016 2017 4-YR (+/-) Average SAT Score 853 840 902 925 8.4% *Source: OPAR

Academic Selectivity of Freshman Class Fall 2014-17 Admit Rate 2015 2016 2017 4-YR (+/-) Admit Rate 85% 82% 72% 58% 27% *Source: OPAR and Admissions Operational Data Top Five HBCUs Selectivity (Admit) Rate – 2016 HBCU Institution Admit Rate (’16) 1. Spelman College 36% 2. Howard University 30% 3. Hampton University 65% 4. Morehouse College 66% 5. Xavier University of Louisiana 62% *Source: US News and World Best Top HBCUs Report 2017

Fall 2017 Enrollment* Top Five Majors for First-Year Freshmen 1. Biology 2. Business 3. Mass Media Arts 4. Psychology 5. Criminal Justice *Source: Operational data provided by the Office of the University Registrar as of 12:30 p.m. 10/11/2017

Student Success Outcomes: 77% in ‘27: First-Year Student Retention* Fall 2014 2015 2016 2017 4-YR (+/-) First-Year Freshman Retention 60% 66% 70% 10% *Source: OPAR **This data point is based on operational data.

15 or More Credit Hours for First-Time, Full-Time Freshmen* Fall 2014 2015 2016 2017 4-YR (+/-) 15 or More Credit Hours 80% 57% 66% 90% 10% *Source: OPAR **This data point is based on operational data.

OUR Efforts have paid off…National Recognition #16 Fall 2017 U.S. News and World Report Ranking of Top HCBUs in the country #18 Fall 2016 U.S. News and World Report Ranking of Top HCBUs in the country *Source: U.S. News and World Report

Student Services and Campus Life Framework Student Success Professional Development Development of Internal and External Partnerships Quality of Service and Experience

Questions???

CLARK ATLANTA UNIVERSITY ALUMNI ASSOCIATION FALL 2017 ALUMNI CONFERENCE Thank You 223 James P. Brawley Dr., SW Atlanta, GA 30314 www.cau.edu