Meet ADDIE: Instructional Systems Development James Marshall San Diego State University

Why should I care about ISD? ISD is a systematic approach which… Provides ideas about planning, how people learn, environments, media, products, systems Guides efforts in figuring out what to do Includes strategies for thinking/answering: What are we trying to accomplish or teach? How should we do it? How will we know if we succeeded

Why should I care about ISD? At a recent online learning conference, one participant complained, “Erghhhahh, this is too much about technology and not enough about pedagogy!”? ISD (instructional design, information design) is applied educational psychology, according to Walt Dick Sharon Shrock (1995), “idea that empirically- based principles can be applied to generate predictably effective instruction….”

ISD Model… one version

Given that visual, what is it? Defined Self-correcting Data-driven Application of scientific principles... and it used to plan, develop, implement and evaluate learning and performance products and services

What typically happens during ISD? There’s a request for help: “I want to get the teachers up to speed on this new language arts program. Can you plan some inservice for them?” “We want to rollout this software to the sales force. Design a class.” “I need help with improving the team process. Can you find something online?” “Our accident rate is way too high… train them to be more careful.”

Analysis, typically Where you figure out what to do Examine the work, worker, workplace; Look at the learner and the content Figure out priority needs, gaps, pain; then establish goals Determine a plan for a solution system Derive the details of what a knowledgeable high performer knows and does

Design, typically Where you specify outcomes (objectives) and how you will measure them (evaluation, assessment, testing, etc.) Check that the outcomes will satisfy the customer, match the strategic need Weigh costs and benefits of instructional strategies and approaches Specify objectives linked to identified goals Match evaluation items to objectives

Development, typically Build a prototype Pilot the prototype with users and experts Revise Create products, services, systems Continuously communicate with colleagues/stakeholders

Implementation, typically Install the developed solution (as opposed to the prototype) in the real world Integrate product or service with related aspects of the solution system Urge management support Continue communication

Evaluation, typically Typically, it doesn’t happen! That said, it should. It is required for many funded projects. Were goals and objectives achieved? How can we find that out? At the end is NOT the best time to measure worth. When else? Strategies: tests, observations, surveys, chats with managers, look at work, ROI measures

One Evaluation Model: Kirkpatrick Level 4: Does doing it matter? Does it advance strategy? Level 3: Are they doing it consistently and appropriately? Level 2: Can they do it? Can they show new skills and abilities? Level 1: Did they like what was done? Satisfaction? Use?

Semester Roadmap A D Analysis - Two kinds: Design Performance Analysis Training Needs Assessment Design Objectives Test Items Classification of Content, Knowledge, Information Instructional Strategies (Job Aids) D

Semester Roadmap D I E Development Implementation Evaluation Job Aid D Development Bringing your product to fruition Prototyping Pilot Testing Implementation Evaluation Formative Summative I E