International Enrollment Growth Plan Provost Appointed Taskforce Committee California State University, Chico July 2017 Committee Members: Sara Trechter (Co-Chair), Frank Li (Co-Chair), Sharon Barrios, Debra Barger, Dick Hsu, Matt Meuter, Chiara Ferrari, Anita Raye

Understanding Committee’s Charge 9/1/2016 “Develop a thorough International Student Recruitment Plan that will serve the campus through the 2017-18 year and beyond with realistic goals and expectations.” 1 Strategic Plans 2 Internationalization Benefits Diversity in student population Enriched learning experience Increased funding Local economic impact Framework Where are we now? Where do we want to be? How do we get there & sustain?

CSU, Chico in Comparison Fall 2015 (from CO website) Campus Total enrollment Intn'l Enrllmnt % of total Enrllmnt San Jose 32,773 3,243 9.9% East Bay 15,528 1,077 6.9% Northridge 41,548 2,650 6.4% San Diego 34,254 1,987 5.8% Fullerton 38,948 2,241 San Francisco 30,256 1,703 5.6% San Bernardino 20,024 1,002 5.0% Los Angeles 27,680 1,363 4.9% Long Beach 37,446 1,711 4.6% Chico 17,220 633 3.7% Fresno 24,136 857 3.6% Pomona 23,717 762 3.2% Monterey Bay 7,102 173 2.4% San Marcos 12,793 299 2.3% Bakersfield 9,228 156 1.7% Sacramento 30,284 436 1.4% San Luis Obispo 20,944 290 Humboldt 8,790 76 0.9% Maritime Academy 1,075 9 0.8% Stanislaus 9,282 75 Dominguez Hills 14,635 112 Sonoma 9,408 37 0.4% Channel Islands 6,167 4 0.1% Campus Totals 473,238 20,896 4.4%

CSU, Chico Enrollment: 10 years

Headcount by Major: 3 years

CSU, Chico International Student Recruitment Targets 1 Where do we want to be? Proposed Model One (80% undergrad/20% grad)—total Proposed Model Two: (70% undergrad/30% grad)—total Targets: Total minus J1 Current 3 years 5 years 2.7% 4% 5% 471 Headcount 680 850 Current 3 years 5 years 2.7% 4.5% 5.8% 471 Headcount 765 986 CSU, Chico International Student Recruitment Targets 2016-17 2018-19 2019-20 2010-21 2021-22 2022-23 Model 1 116 184 203 222 242 261 Model 2 218 246 273 301 329

Target New Student Enrollment Given: 25% loss to graduation per year

Target New Student Enrollment Given: 25% loss to graduation / year

How do we get there? From initial outreach, Holistic Experience & Student Recruitment Outreach Recruiting & Marketing Admissions & Orientation Embedded Chico Experience Alumni Relations From initial outreach, during the application and admissions, through a student’s degree, and as an alum essential for creating multi-faceted, successful, long-term international relationships attracting high quality, successful international students Recruitment in this plan is inextricably tied to student success.

2 Diversify regions programs, and academic recruitment areas 2.1 Global partnerships & recruitment 2.2 Domestic recruitment 2.3 Diversify international student population 2.4 Academic strengths and niche strength focus 3 Comprehensive recruitment strategies 3.1 Faculty involvement and training 3.2 Strategic use of agents 3.3 Long term relationships with alumni 3.4 Fee waivers to diversify students 3.5 Expanded communication outreach & social media use

4 Develop and implement strategies for addressing campus challenges to sustaining community and alumni relations 4.1 Stronger support services: initial advising and orientation 4.2 Intrusive advising system 4.3 Integrate domestic & international students academically and in activities 4.4 GA-, RA- and TA-ships & peer mentorship system 4.5 Instructional support for areas serving international students

5 Utilizing Non-Resident fee growth to create differential funding models: Model 1 and Model 2

First year Allocations based on all available funds from growth

Estimated Expenses for One Year AY 17-18 Undergrad Graduate Registration Fees $7,044 $8,310 Tuition ($396/unit)  $9,504 (24 units) $7,128 (18 units) Books & supplies $1,708 $1,674 Living Expenses $10,920 Total $29,176 $28,032