Video #1: http://www.youtube.com/watch?v=0WmryhioApY The first critical task of any leader is to effectively communicate the vision. A mission statement is the intrinsic, ‘Why?’ of your business’ very existence and the vision becomes the “How?” – a compass from which everything else is driven. Video #1: http://www.youtube.com/watch?v=0WmryhioApY

Arby's Mission Statement To provide an exceptional dining experience that satisfies our guests' grown-up tastes by being a "Cut-Above" in everything we do.

Coca-Cola Co. Mission Statement Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference.

WITH VISION…. Unity is essential for the dream to be realized The whole is much more important that the part

WITHOUT Deadlines are missed People scatter

FOUR LEVELS OF VISION Some people never see it Wanderers Some people see it but never pursue it on their own Followers Some people see it and pursue it Achievers Some people see it and pursue it and help others see it Leaders

YOU SEE WHAT YOU ARE PREPARED TO SEE Why is it that two people can be in the same place at the same time and both see entirely different things? It is simple….. we see what we are prepared to see, not what is.

Young vs Old Face Illusion

Why do they see it that way? How can I change their perception? Every successful leader understands this about people, and asks three questions…. What do others see? Why do they see it that way? How can I change their perception?

Reflection #3 What does a mission statement and a vision statement have to do with your life’s passion?