‘An Idea that changes the World’ Outline to achieve that ‘Idea’ Write the Business Plan Attract Investors with a Good Presentation.

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‘An Idea that changes the World’ Outline to achieve that ‘Idea’ Write the Business Plan Attract Investors with a Good Presentation

The Business Idea

How to write executive summary It is a brief section at the beginning of a long report The most important part is the 1st paragraph that clearly explains what the company does It must summarize the whole document Should not exceed one page (Preferably 4 paragraphs) The paragraphs might consist of: • Company Description Summary • The Problem • Your Solution • Financial Analysis of the Business

Company Overview Product/Service Description Business Type: B2C/B2B, Retail, Manufacturing, Product/Service A clear Mission and Vision Statement The industry where your business is involved Uniqueness of your Business Idea Sole Proprietorship or Partnership or Corporation Product/Service Description A-Z of your product/ service Technical Specifications Benefits offered

Tagline that matters

Industry analysis

Market Analysis

Company’s Current Situation Analysis (SWOT Analysis)

Example of swot Internal factors (S and W) External factors (O and T) Financial resources Physical resources Human resources Natural Resources Current processes Market trends Economic trends Funding Demographics Relationships with suppliers and partners Political, environmental and economic regulations

Marketing Plan

Operational Plan

Human Resources Management Plan Organogram Job Responsibilities Business Owners/Partners Background

Financial Plan Sources of fund Allocation of fund Projected income statement (for at least 2 years) Break-Even Point (BEP) analysis Risk management plan What Investors will receive

Income statement

Breakeven Formula Fixed Costs Contribution per unit Contribution per unit = Selling Price per unit – Variable Cost per unit

Example Using the following data, calculate the breakeven point: Selling Price = 50 Variable Cost = 40 Fixed Cost = 70,000

Solution Contribution = 50 - 40 = 10 per unit Breakeven point = 70,000/10 = 7,000 units

Why Referencing ? You need to cite references to: Support your arguments and give your work a factual basis. Protect yourself against charges of plagiarism. Demonstrate to assessors or critics that you have carried out the research. Allow the reader to locate the materials you consulted.

Referencing Website

Referencing Journals

Referencing books

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