LCI FORWARD Strategic Plan: 2015-16 to 2019-20

Session Objectives Identify LCI Forward’s four areas of focus Describe the four major international strategic initiatives Convey how district priorities can align with LCI Forward’s areas of focus

Strategic Goals 2016-2020 Primary Goal: To improve the lives of at least 200 million per year (by ‘20-21) through humanitarian service – tripling our impact. 113 million reached in 2016-17! LCI FORWARD: Strategic Plan: 2015-16 to 19-20

Supporting Goals: Develop an updated global service framework Become the best-known brand Achieve best-in-class services Develop new and innovative ways Enhance the value of being a Lion

Four Areas of Focus LCI FORWARD: Strategic Plan: 2015-16 to 19-20

Four Overarching Strategic Initiatives LCI FORWARD: Strategic Plan: 2015-16 to 19-20

Overarching Strategic Initiatives 4 major initiatives lay the foundation for moving LCI Forward Launch an updated global humanitarian cause Implement a strategic marketing plan Strengthen clubs and districts worldwide through a comprehensive quality improvement program Develop new products and innovations LCI FORWARD: Strategic Plan: 2015-16 to 19-20

LCI FORWARD: Strategic Plan: 2015-16 to 19-20

Status: WHERE ARE WE? 2015/16 2016/17 2017/18 and beyond External trend analysis Assess strengths/ weaknesses Formulate areas of focus Draft bold goals Feedback at Forums Final approval at LRP meeting in June 2016 2016/17 Digital LION magazine launched MyLion app New Service Framework and Global Diabetes Initiative 113 million served Major LCIF fundraising campaign to launch in ‘17-18 2017/18 and beyond Centralize all member services All clubs actively develop their own strategic plan LCI perception becomes cutting edge among service organizations 200 million people served annually LCI FORWARD: Strategic Plan: 2015-16 to 19-20

4 focus areas: A closer look!

Determining District Priorities Important considerations: Be realistic Think long-term Focus on clubs

How should your district’s humanitarian service evolve? LCI FORWARD: Strategic Plan: 2015-16 to 19-20

What are the best and most creative ways to promote Lions’ image in the district? LCI FORWARD: Strategic Plan: 2015-16 to 19-20

What district services to members and clubs would foster excellence and aid retention? LCI FORWARD: Strategic Plan: 2015-16 to 19-20

What are the primary membership needs and opportunities in your district? Improve Membership Value & Reach New Markets LCI FORWARD: Strategic Plan: 2015-16 to 19-20

Session Objectives Identify LCI Forward’s four areas of focus Describe the four major international strategic initiatives Convey how district priorities can align with LCI Forward’s areas of focus