Donna M. Audette Coaching With Care Structuring a Major Gift Program YWCA Capacity Building Institute Santa Fe, NM February 7, 2014 Donna M. Audette Coaching With Care
People Plan Prospects Persistence Patience
PEOPLE Board of Trustees Paid Development Staff Fundraising Networks
PLAN Case Statement Pre-Campaign Interviews (form) Timeline Major Gift Threshold Budget Pyramid of Gifts
PROSPECTS Identify persons interested Collect as much information as you can Cultivate Track Listen, Listen, Listen Define their passion Prospect Form Community Relationship Survey
PERSISTENCE Ready to make the ask Common mistakes The ASK meeting Thank, Thank, Thank Stewardship
PATIENCE
RESOURCES www.jblockinc.com www.raise-funds.com www.gailperry.com/2010 www.oneoc.org Training provided on June 12, 2014 “How to Create and Run Your First Major Gift Campaign”. Webinar. Contact Orange County AFP at 714-953-5757. www.thefundraisingauthority.com/individual-fundraising/major-donor-fundraising-101 Howe, Fisher. The Board Member’s Guide to Fund Raising. Josey-Bass, San Francisco, 1991. Weinstein, Stanley ACFRE. The Complete Guide to Fundraising Management, 3rd Edition. John Wiley & Sons, Inc. Hoboken, NJ 2009.