2016 NISSAN TITAN LAUNCH IDEAS Section description

HOME PAGE SPONSORSHIP Quickly accumulate large in-market audience on highest traffic page Takeover consisting of pushdown, MREC and wallpaper Focus undecided shoppers’ attention on your message before they begin their knowledge gathering and assessment tasks Mocks are concept only. Actual design and layout of product is subject to change upon production.

SMARTPHONE HOME TAKEOVER Connect with auto shoppers as they land on KBB.com mobile Home page banner that expands to MREC upon tap Target a rapidly growing, unique audience of car shoppers with timely, relevant, optimized messages Mocks are concept only. Actual design and layout of product is subject to change upon production.

TITAN TRUCKUMENTARY OVERLAY Showcase compelling Titan videos to truck owners and shoppers Custom rich media overlay presenting the Titan “Truckumentary” video series Launched from FEATURED CONTENT TAB targeted to shoppers and owners of competitive pickups Mocks are concept only. Actual design and layout of product is subject to change upon production.

TITAN ADVANTAGE OVERLAY Attract competitors’ shoppers to Nissan with data-driven comparisons 1 Expands upward as user scrolls or if user clicks tab unit “Truckumentary” overlay featuring videos from the series Option to view other videos Link to NissanUSA.com 1 2 3 4 2 3 4 Mocks are concept only. Actual design and layout of product is subject to change upon production.

TITAN SELECTOR MREC Present the variety of Titan trim levels to truck owners and shoppers Custom expanding MREC highlighting the different Titan trims Launches a rich media experience based on shopper’s trim preference Targeted to pickup owners and shoppers Mocks are concept only. Actual design and layout of product is subject to change upon production.

TITAN SELECTOR MREC Present the variety of Titan trim levels to truck owners and shoppers MREC rotates between different Titan trims Upon click, MREC expands to show the trim selected by the user User can view the other trims Click out to NissanUSA.com also available 1 1 2 3 4 2 3 4 Mocks are concept only. Actual design and layout of product is subject to change upon production.

KBB.com Custom Ad Solutions: GMC’s Search by SUV Match Advertiser Challenge Needed to create a value-based research tool for female shoppers to discover the brand Create awareness and favorability around SUV lineup KBB.com Custom Solution Create an interactive “native-like” tool that allows shoppers to interact with and discover the right SUV based on their practical needs

KBB.com Custom Solutions: Luxury Experience Filmstrip Advertiser Challenge Needed to generate buzz on their luxury vehicles Drive engagement with a luxury audience KBB.com Custom Solution Custom “Luxury Experience” Filmstrip that targets competitors’ owners seeking their Trade-In Value Integrates consumer and expert reviews as well as KBB.com editorial content featuring the luxury OEM

KBB.com Custom Solutions: Owners Consideration Module Advertiser Challenge Need to increase performance of KBB.com Owners KBB.com Custom Solution Personalized, large, impactful execution based on what current owners are considering Functional tool that helps undecided Owners discover new models Integrated with KBB.com cross- shopping data to populate models within the creative