Step up to a new model – Trade-In Evaluator Maximize relevancy with personalized calculation that drives action Trade-In Evaluator, a custom, dynamic calculator tool targeted to competitive vehicle owners, shows users how affordable your new car can be when their trade-in and any incentives are factored in Capture the attention of the user on the Trade-In Evaluator calculation which takes into consideration the estimated vehicle value and incentives Utilize the data that the user puts in to the estimated vehicle value to create a message to show affordability which will increase action © 2013-2018 Kelley Blue Book A COX AUTOMOTIVE™ Company. All Rights Reserved.