CHANGED SNAP ED TO COLORADO My name is ______ [if not intro’d] with the Partnership for a Healthier America where we work to end childhood obesity. And considering the enormity of that task, the question we get asked the most is why I am so optimistic?

Honorary Vice-Chair: The Honorable Cory Booker Honorary Vice-Chair: The Honorable William H. Frist, MD Honorary Chair: First Lady Michelle Obama

200+ PARTNERS FOUNDED IN 2010 7 YEARS OLD BASED IN DC Today, through our more-than 200 partners we focus on improving access, reformulating products, adjusting marketing – and ensuring all of it has a heavy focus on the communities most in need. PHA works with some of the largest food and physical activity brands in the world, from Dannon to Nike, from Walmart to Mars Foods, from Westin and Hyatt to suppliers like McLane.

WE STAND FOR FRUITS & VEGGIES

Celebrity power FNV is a fruit & vegetable marketing campaign supported by over 80 national celebrities

2016 – 2017 National campaign Where How (Markets include but not limited to) Springfield Boise Madison Syracuse Boston Mason City Milwaukee Chicago San Francisco Washington, D.C. Fresno Norfolk Los Angeles Raleigh How Atlanta Out of home advertising on billboards and buildings in target markets and on partner properties Dallas Digital platforms including YouTube, Pandora, and Spotify Social media channels including Facebook, Instagram, Pinterest, Twitter, and Snapchat Miami

Our messaging

First retailer test: 43 stores in virginia 43 stores in Virginia’s Tidewater Region Small grocery format 2.5% lift in category sales

Wisconsin snap-ed retail activation 6 month campaign using display, digital, radio, OOH and transit advertising 30+ retailers activating FNV creative across stores Started in 3 pilot communities and expanding to Milwaukee + 3 other cities in 2018 Wisconsin-specific creative Activations at community events including farmers markets, baseball games and state fair Evaluation: Pre/Post Campaign Survey & Retail Intercepts

Evaluation: CONSUMPTION 65% of people aware of FNV eat fruits and veggies at least 2x a day, compared to just 47% of those who are not aware of FNV. MORE THAN 8 IN 10 PEOPLE who saw FNV increased or held steady the amount of fruits and vegetables they ate over the last 6 months. 43 retailer test showed 2.5% increase in category sales After seeing the FNV campaign, the number of millennials consuming fruits and vegetables at least 2x a day increased 10 points, from 55% to 65%.

Key Learnings Work With Partners Don’t Reinvent the Wheel Test and Learn Think About What’s In it for the Retailer Sales Profit Goodwill / Community Relations Awareness