Image searching Global Brand Database

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Presentation transcript:

Image searching Global Brand Database Cyberworld 20 June 2018 Sandrine Ammann Marketing & Communications Officer

Agenda What’s new? Image search As a user History Future Quiz Q&A

What’s new? Italian marks added Refresh of US and UEA data

Image search

Image search 2/3 steps 1. Use an image as unique search term 2. Rank search results by visual similarity to an image

Image = search term Pick a strategy Message take longer: anking the entire collection of images in the Global Brand Datbase by their similarity to your source image, the sorting of the millions of images in our collection may take a few seconds to process.

Filter results by image: drag

Filter results by image: browse Click the .browse. button and select an image file from your local computer. Please note that we can only analyze JPG, GIF, BMP and PNG files

Step 2: strategies

Strategy: shape Shape . This comparison method looks only at the distribution of lines in your source image, and looks for similar images in our collection. Color is completely ignored for this type of search.

Strategy: color Color . This comparison method looks only at the colors in the image, and how they are distributed in the image. It.s not as effective at matching shapes as the Shape or Texture methods, but is the most accurate for matching colors.

Strategy: texture Texture . Similar to the .Shape. method, this comparison option ignores color completely, and also ignores the distribution of lines in the image, only paying attention to the types of lines in the image. This may be effective for some images that are not well matched by the .Shape. option

Strategy: composite Composite . This option uses both color and line information in it.s analysis, but since it uses both simultaneously, it.s not as accurate as other options, but you may still receive interesting results.

Step 3 (optional): image type

Image type: verbal Verbal . These are marks that are determined to have only a textual element of some form, without being noted as having a design element. You can find any of these marks by searching in the .Text. in the .Brand. tab in the Global Brand Database page. Note that these are only records which contain an image. If the brand is purely textual and doesn.t have an associated image, this filter will not match. For some countries, it is impossible to determine the type of image (see the .Unknown. option), so this filter will automatically exclude those images as they may or may not contain a device.

Image type: non verbal Nonverbal . This will match images that are determined to have no textual element at all, but only some form of device, shape, color, scent or sound.

Image type: combined Combined . This will match images associated with records that are determined to have both a textual and non-textual element.

Image type: unknown Unfortunately, in some collections, it is impossible to determine what is comtained in the associated image, and these images are marked .Unknown.. They may be verbal, non-verbal or combined.

Image similarity: history Released in 2014 Based on Image features: Shape Color Texture Very effective: simple geometric shapes

Image similarity: history

Image similarity: limitation Semantic similarity

Limitations: example

Limitations: example

Limitations: example

GBD Image Search Next Steps

Image similarity: future AI based search Semantic search by definition Automated classification of images Release date: end of 2018

Image classification: example 1 06.09.05 Other cultivated areas (15.1) 2 01.05.01 Sun, rising or setting (partially exposed or partially o... (13.8) 3 06.03.03 Open sea, stretches of water without shore, multiple wav... (12.9) 4 26.01.06 Semi-circles (11.8) 5 06.01.04 Mountains, mountain landscapes (10.9) 6 06.09.03 Farms (10.2) 7 01.15.01 Rainbows (10.1) 8 01.05.25-Other representations of the sun (9.9) 9 07.11.11-Roads without lines or dividers (9.5) 10 01.15.13-Single wave of water (9.4)

Image classification: example 1 03.01.08 Dogs (14.8) 2 03.01.24 Stylized cats, dogs, wolves, foxes, bears, lions or tige... (14.5) 3 18.13.05 Yokes, collars, leashes, and harnesses for other animals (13.8) 4 03.01.07 Shadows or silhouettes of dogs (13.5) 5 03.01.04 Domestic cats (10.9) 6 03.03.24 Stylized elephants, hippopotami, rhinoceri, giraffes, al... (9.8) 7 03.03.01 Elephants, mammoths (9.7) 8 03.01.26 Costumed animals and those with human attributes in this... (9.6) 9 02.11.01 Hearts (9.2) 10 03.01.17 Cats, dogs, wolves, foxes, bears, lions or tigers with f... (8.6)

Image classification: example 1 02.03.22 Heads, portraits or busts of women in profile (13.2) 2 02.03.18 Women wearing ribbons or flowers in their hair (11.6) 3 02.03.24 Stylized women, including women depicted in caricature f... (10.3) 4 02.03.01 Heads, portraits, busts of women not in profile. (10.0) 5 02.03.02 Shadows or silhouettes of women (9.9) 6 05.05.25 Other flowers including daffodils and irises (8.9) 7 17.03.25 Other jewelry, including pendants, earrings and brooches (8.5) 8 02.03.25 Other women including hobos, women holding fans and wome... (8.4) 9 02.07.02 Groups of females (8.2) 10 02.03.09 Romans, Greeks or Egyptian women (ancient dress) (8.1)

Image classification: example 1 05.09.13 Slices or quarters of fruits, open fruits (13.0) 2 05.09.04 Lemons, limes (10.9) 3 05.09.03 Oranges, tangerines and the like; grapefruit (10.4) 4 01.15.18 More than one drop including teardrops or raindrops (10.1) 5 01.15.08 A single drop (including a single raindrop or a single t... (9.6) 6 05.05.25 Other flowers including daffodils and irises (8.4) 7 05.03.25 Other leaves (7.9) 8 01.01.04 A single star with six points (7.8) 9 02.11.01 Hearts (7.3) 10 18.03.06 Baby carriages and strollers (7.2)

Before/After

Before/After

Before/After

Q.1: where is the image search feature available? Search area B Filter area

Q1: where is the image search feature available? Search area B Filter area

Q:2: If you are interested in finding brand that are similar to the image below, which strategy will you select? A Texture B Shape

Q:2: If you are interested in finding brand that are similar to the image below, which strategy will you select? A Texture B Shape

Future/past webinars: http://www.wipo.int/reference/en/branddb/webinar/index.html

Global Design Database: webinar How to perform effective searches in the Global Design Database July 11 at 4:30pm CET https://attendee.gotowebinar.com/register/2162408810209184771

Global Brand Database: webinar How to perform an effective search in The Global Brand Database July 18 at 4:30pm CET https://attendee.gotowebinar.com/rt/2978426757944878081

PATENTSCOPE webinar PATENTSCOPE for experts June 26 at 8:30 am https://attendee.gotowebinar.com/rt/7639402775417310466 June 28 at 5:30 pm

gbd@wipo.int