NAT Commission 9th March 2018

Structure Introduction to the EYCH What, why, where, target and implementation Events Sustainable Cultural Tourism Q & A

Introduction European Year Addresses a specific topic to: Raise awareness Encourage debate and dialogue Leave a policy legacy - What is

What is cultural heritage? Resources inherited from the past in all forms and aspects: tangible, intangible and digital. Including: Monuments and sites Landscapes and natural sites Skills, knowledge and expressions of human creativity (oral traditions, festivals, songs, etc.) Collections in museums, libraries and archives (paintings, books, artefacts, etc.) Film heritage

Why a Year for Cultural Heritage? To encourage the sharing and appreciation of Europe's cultural heritage as a shared resource; To raise awareness of common history and values; To reinforce a sense of belonging to Europe; and To better protect, safeguard, reuse, enhance, valorise and promote Europe's cultural heritage. Purpose of the Year stated in Art 1 of DECISION (EU) 2017/864 © European Heritage Label

Where? Projects and events will take place all across Europe EU delegations will also help promote the Year outside the EU © European Heritage Label

For whom? And all curious people! Children (10-15) Young people (15-25) The wider public Cultural heritage professionals And all curious people! © Shutterstock © European Heritage Label © Javier Rodríguez © Shutterstock

Implementation Management of the Year at national level A decentralised initiative Managed by National Coordinators appointed by Member States.

Implementation Management of the Year at European level Joint effort of European Institutions: Commission, Parliament, Council of the EU, European External Action Service, Committee of the Regions and European Economic and Social Committee. With DG Education and Culture in the lead, it will be a joint effort of different departments of the Commission, including DG GROW, focusing on: education, regional development, social cohesion, environment, tourism, research, audio-visual policy, etc.

Implementation Management of the Year at European level The Commission is assisted by a Committee of stakeholders, composed of 35 representative organisations, including Europa Nostra. http://www.voicesofculture.eu/ International organisations including UNESCO and the Council of Europe are also closely associated.

How? Budget Total budget of EUR 8 million for 2017 and 2018 To finance transnational projects through the dedicated Creative Europe call; To support the implementation of the 10 European initiatives; For the Year's communication strategy (Euro-barometer survey, production of toolkits to reach target audiences, etc.).

How? IN ADDITION http://ec.europa.eu/assets/eac/culture/library/reports/2014-heritage-mapping_en.pdf Funding for cultural heritage will be available through different EU programmes: Erasmus+, COSME, Horizon 2020, Europe for Citizens, EU structural and cohesion funds, etc. A dedicated Creative Europe call of 5-7 MIO EU

Initiatives at European Level Communication campaign (website and newsletter)and Eurobarometer survey Numerous events, starting with the launch of the Year at the European Culture Forum on 7-8 December 2017 Transnational projects and European initiatives

Communication Campaign A communication campaign at European level to complement communication strategies and plans at Member States level Focusing on the objectives of the Year Flagging the European dimension of cultural heritage Official launch of the communication campaign at the European Culture Forum in Dec 2017 + Euro barometer Events and projects at European and Member State level , responding to the Year's objectives, can receive the label of the Year – by National Coordinators + EC/members of Stakeholders Committee (All projects and events have to respond to one of the objectives of the Year

Events? Projects and events are taking place all across Europe Over 100 events at European level Over 7840 events at national level. More coming! Details on the EYCH website and national websites © European Heritage Label

Launch of the Year- EU level 7 December at the ECF in Milan 800 participants Social media outreach: + 400, 000 Facebook users reached #EuropeForCulture trending topic on Twitter Tweets generated nearly 500 000 impressions and 3000 likes!

Launch of the Year in MS 2017: LU, FR, BE- Flanders Jan- Feb 2018: DE, UK, NL, FI, HU, IE, IS, PL, BE, EL, ES, RO, DE- Berlin City Upcoming: LT, Scotland, etc. DE UK ES

10 EUROPEAN INITIATIVES Engagement Sustainability Protection Innovation Cherishing heritage: developing quality standards for interventions on cultural heritage Heritage at risk: fighting against illicit trade in cultural goods and managing risks for cultural heritage Shared heritage: cultural heritage belongs to us all Heritage at school: children discovering Europe's most precious treasures and traditions Youth for heritage: young people bringing new life to heritage Heritage in transition: re-imagining industrial, religious, military sites and landscapes Tourism and heritage: responsible and sustainable tourism around cultural heritage Heritage-related skills: better education and training for traditional and new professions All for heritage: fostering social innovation and people's and communities participation Science for heritage: research, innovation, science and technology for the benefit of heritage Engagement Sustainability Protection

Sustainable Cultural Tourism Cultural Heritage is a significant creator of jobs across Europe Number of persons directly employed the Cultural Heritage Sector is estimated at over 300,000 Cultural Heritage is estimated to produce 26.7 indirect jobs for each direct job Source: Cultural Heritage Counts for Europe 2015

Sustainable Cultural Tourism EC established Open Method of Coordination (OMC) expert group on sustainable cultural tourism (SCT OMC) – to examine its impact, inter alia, on local communities and the involvement of local communities in development. Good and poor practices will be identified → map methods and tools to make the cultural heritage of Europe accessible to and interoperable with a sustainable system of tourism promotion and marketing. Present policy recommendations and guidelines for regional and local authorities.

Sustainable Cultural Tourism Debate around the concept of ‘sustainable tourism’ Sustainable - suggests a state that can be maintained and perhaps even unchanging Tourism implies constant adaptation to consumer demands. EYCH - explores the relationship between the cultural heritage and cultural tourism; it examines the concept of the sustainability of cultural heritage along with the economic benefits of tourism.

Sustainable Cultural Tourism Recommendations will be: Published Highlighted and presented at a number of events happening in late 2018 e.g. Meeting of the European Capitals of Culture mayors in Florence Conference being held by the European Cultural Tourism Network (ECTN). 

Sustainable Cultural Tourism Liaison DG GROW: Also coincides with the European Year of Tourism with China 2018 An opportunity to deepen discussion on sustainable cultural tourism COSME – promoting thematic tourism products – transnational thematic tourism offers (CCI) UNESCO World Heritage Journeys in the EU Developing trans-European Cultural Routes - World Heritage sites. Clear European dimension. Comprise one anchor place and several under-exploited sites in order to disperse cultural tourism to less-known sites EDEN - European Destinations of Excellence – April 2018

Sustainable Cultural Tourism Liaison DG ENV: Relationship with natural heritage and conservation areas under the European network Natura 2000 EU Action Plan for Nature, People and the Economy includes activities to strengthen these links and connect them to the EYCH (1) Evaluation of spatial overlaps between Natura 2000 and cultural heritage areas + development and dissemination of good practices and case studies on integrated management (Possible workshop) (2) The pan-European Natura 2000 Awards http://ec.europa.eu/environment/nature/legislation/fitness_check/action_plan/index_en.htm - Action 14

Sustainable Cultural Tourism 22 March 2018- European Destinations of Excellence (EDEN) Awards, Brussels 19 April 2018 - Network of European Regions for Competitive and Sustainable Tourism (NECSTouR) Conference in Barcelona 21 May 2018 - Natura 2000 Day International Day for Biodiversity 21 May 2018- Green Week - exploring possible areas of cooperation for example heritage in transition and sustainable tourism around cultural heritage June 2018 - World Environment Day June 2018-European Green Capital and European Green Leaf Awards Ceremony June 2018- Museum week 27 September 2018 - World Tourism day Autumn 2018- European Tourism Day + European Cultural Tourism Network (ECTN) Conference TBC + Meeting of the European Capitals of Culture mayors in Florence

Thank you! #EuropeForCulture https://ec.europa.eu/culture/european-year-cultural-heritage-2018_en #EuropeForCulture EAC-EYCH2018@ec.europa.eu Legal basis