Competent Communication Track The Toastmasters Competent Communication Track By Vinod Raman, DTM Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

The CC Track in a Nutshell 10 Projects Provides basic skills needed to present an effective speech Each project has a set of objectives focusing on a different speaking skill You learn by practising, delivering speeches and getting feedback Enjoy the experience – it’s a self paced program, there’s no need to rush through your projects Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

Choosing A Topic www.toastmasters.org You can speak on any topic of your choice Choose topics that allow meeting your objectives Understand your audience – choose topics that everyone can relate to Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. Choose topics you’re familiar with or passionate about – you’ll be more convincing www.toastmasters.org

Evaluations www.toastmasters.org Oral and written feedback Evaluations are personal and subjective opinions and can often vary Point out your strengths as a speaker Offer constructive suggestions on improvement for future speeches Consider whether suggestions from previous evaluations have been incorporated into the current the project presentation Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

CC #1 – The Ice Breaker www.toastmasters.org Speak about yourself, it’s the best way to begin speaking Choose 3 to 4 broad aspects and elaborate Try and maintain a chronological order of events If you require notes, try using a cue card Speak slowly and clearly Don’t be nervous – we’ve all been there Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

CC # 2 – Organize Your Speech Start strong – Opening should capture the audience attention Your body should support your speech’s message Have a singular and clear message Have clear transitions between Opening, Body and Conclusion Reinforce your message and drive it home with an emphatic conclusion Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

CC # 3 – Get To The Point www.toastmasters.org Most speeches have one of the following four general purposes which highlights the broad intent of your speech: To Inform To Persuade To Entertain To Inspire Every speech must have a specific and realistic purpose that the audience can relate to and act upon Ensure both your General & Specific purposes are clear Organize your speech content to reinforce your specific purpose Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

CC # 4 – How To Say It www.toastmasters.org Talk less, say more – use the right words Don’t just tell us about it, take us there – use vivid descriptions to paint a picture for your audience Use rhetorical devices like similes metaphors and triads to enhance your ideas Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. Avoid using jargon and cliché phrases Use short and pertinent sentences Use proper grammar and pronunciation www.toastmasters.org

CC # 5 – Your Body Speaks www.toastmasters.org Use gestures and facial expressions to describe or emphasize your points or emotions Ensure your movements on stage are purposeful and reflect your: Transitions Tone of speech Lock eye contact with an audience member when making a point Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

CC # 6 – Vocal Variety www.toastmasters.org Vary your volume , pitch and rate of speech to reflect the emotions or points being described: Speak faster and louder to show anger or excitement Speak slowly and softly to show sadness or fatigue Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. Pause : Before punch lines and jokes – build that suspense After punch lines and jokes – let it sink in, let them laugh www.toastmasters.org

CC # 7 – Research Your Topic Keep it simple – complex terms and statistics will go over the audience members’ heads and you’ll lose their interests Use different sources to gather your information Don’t plagiarize - always reference the source of your facts, statistics or examples Use appropriate visual aids if necessary to support your ideas Handouts are always helpful– something for audience members to take home Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

CC # 8 – Getting Comfortable With Visual Aids Use visual aids only to support your speech: Ensure the focus remains on you Avoid too many slides: 4 - 5 points per slide 6 - 8 words per point Use clearly readable font A picture says a 1000 words Look at your audience, not your slides - rehearse Have a backup plan in case technology fails Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

CC # 9 – Persuade With Power Address issues that appeal to your audience’s interests Convince your audience to change their opinions Provide proof of your views using logic and/or emotions Deliver your speech with sincerity and conviction Conclude with a strong call to action Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

CC # 10 – Inspire Your Audience Connect with your audience’s needs and emotions Support your points with stories and anecdotes Have a singular and clear message Emphasize your points with vivid words, body language and vocal variety Inspire them with a powerful and positive conclusion – an emphatic call to action Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

Going That Extra Mile www.toastmasters.org Always lock eye contact with audience members Pauses are a powerful tool Have a single clear message Use personal stories There’s always a way to add humour – try and start with a joke The best speeches are conversational Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

What You Shouldn’t Do www.toastmasters.org Never come unprepared – practice, practice, practice Never say “Thank You” at the end of your speech Never apologize – you haven’t made a mistake unless YOU tell us Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. Never turn your back to audience unless your content requires it Never hesitate to ask your mentor for help www.toastmasters.org

You’re a Competent Communicator Congratulations !!! You’re a Competent Communicator Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org

Beyond Your Competent Communicator 15 Advanced manuals – 5 Speech projects per manual 2 different manuals for each advanced level – Bronze (ACB), Silver (ACS) and Gold (ACG) The Entertaining Speaker Speaking to Inform Public Relations Facilitating Discussion Specialty Speeches Speeches by Management The Professional Speaker Technical Presentations Persuasive Speaking Communicating on Video Storytelling Interpretive Reading Interpersonal Communication Special Occasion Speeches Humorously Speaking Welcome to the Toastmasters refreshed brand! Toastmasters International unveiled a new logo, tagline and positioning on Wednesday, August 17, 2011; the first day of International Convention. The rebrand is a significant step forward in achieving the mission of Toastmasters International. By creating a consistent identity across the globe, we ignite efforts to build membership and increase recognition of the organization. This consistency will inform prospective members, regardless of location, that Toastmasters is the leading organization dedicated to helping them become the speakers and leaders they want to be. While this is not a radical change, the rebrand will take a concerted effort to make the transition across all districts and clubs. In this presentation I’m going to share with you: An overview of branding. The reasons why a rebrand was necessary. The results of the research conducted to identify Toastmasters’ in the market place and in the minds of members and prospective members. The Toastmasters brand position and visual system. Club’s role in the brand refresh. www.toastmasters.org