Welcome Priyanka Gariba Staff Technical Program Manager Machine Learning and AI

Build Your Brand as an Emerging Leader With Jo Miller

I have some unique koalafications

Are you the best kept secret in the organization?

In This Session Your ideal career niche Your leadership brand Making your value visible Leading without authority

Your Ideal Career Niche

“Be famous for something! Know your claim to fame.” — General Manager, Software Industry

Who do you know who has created an outstanding personal brand?

What’s Your Career Superpower? What’s your career supoerpower?

3 Essential Elements of a Great Personal Brand

Your Ideal Career Niche What are you passionate about? What does your company/ industry need and value? What are your skills and strengths?

What is your ideal career niche? Exercise What is your ideal career niche?

Your Ideal Career Niche What are you passionate about? What does your company/ industry need and value? What are your skills and strengths?

Grab a copy of this presentation at BeLeaderly.com/li

Transitioning from Doing to Leading Executing Problem-solver Subject matter expert Tactician Your success Leading Envisioning Agenda-setter Thought leader Strategist Team’s success

— Dona Munsch, VP Cloud Operations, NetApp “My ‘get ‘er done’ mentality—as the go-to person, and the only one who knew how to do certain things—got in my way of moving ahead. I couldn’t step out of my own role to take on new opportunities.” — Dona Munsch, VP Cloud Operations, NetApp

Analyst The change agent Program Director Go-to person for strategy

Make your brand scalable. — Krista Thomas, Global Head of Marketing, VideoAmp

Ask Yourself Where do I want to be in 3 years? What brand do I need to become known for now, in order to get there?

Your Brand Must Evolve as You Develop Your Career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Builds things that work. Turnaround architect. Intrapreneur. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet leader. Delivers results.

What is your personal brand statement? Exercise What is your personal brand statement?

Make Your Value Visible

Results = Reward + Recognition + Make them visible!

4 Steps for Making Your Brand Visible Work less Communicate your brand to others 5%

Communicate your brand

Hey now. Get your game on… go!

4 Steps for Making Your Brand Visible Work less Communicate your brand to others Work hard on the right projects 5%

People who have outstanding careers get to where they are with a reputation for delivering results.

— Nina Bhatti, Founder and CEO, Kokko, Inc. “Make something great happen. No one tells you to do it, but they appreciate the results.” — Nina Bhatti, Founder and CEO, Kokko, Inc.

Criteria for a Career-Defining Contribution Showcase your brand Demonstrate your ability to deliver results

4 Steps for Making Your Brand Visible Work less Communicate your brand to others Work hard on the right projects Promote your accomplishments 5%

How to Promote Accomplishments Present in meetings. Invite leaders. Send out a newsletter or regular status updates Submit article to your organization’s newsletter Write a blog, or paper for publication Share best practices Ask to be nominated for an award Ask a colleague to “toot your horn”, and reciprocate Speak on panels, and at conferences Forward kudos emails with “FYI”.

4 Steps for Making Your Brand Visible Work less Communicate your brand to others Work hard on the right projects Promote your accomplishments 5%

Leading Without Authority

Transitioning from Doing to Leading Executing Problem-solver Subject matter expert Tactician Your success Leading Envisioning Agenda-setter Thought leader Strategist Team’s success

Be a practical visionary Lead From Where You Are Be inquisitive Take ownership Take risks Be a practical visionary Put the team first

Be a practical visionary Be inquisitive Be inquisitive Take ownership Take risks Be a practical visionary Put the team first Ask questions before setting a direction. Do a listening tour. Understand your stakeholders’ viewpoints. Develop a well-rounded view of the issue.

Be a practical visionary Take ownership Be inquisitive Take ownership Take risks Be a practical visionary Put the team first Have a can-do spirit. Help to solve the pain points that are not anyone’s mandate. Be personally accountable for the outcome.  

“See a gap, fill a gap!” — Leila Pourhashemi, VP Business Operations, Ancestry

Be a practical visionary Take risks Be inquisitive Take ownership Take risks Be a practical visionary Put the team first Leadership is a skill that’s best learned by doing. You must take risks! Volunteer for things that you or your organization have never done before. Don't be afraid to fail and learn from those failures.

Be a practical visionary Be inquisitive Take ownership Take risks Be a practical visionary Put the team first Develop a clear vision and be able to see the end result. Clearly communicate your vision to others, and explain why it matters. Create energy, excitement, and unity around the issue. Be action oriented, keeping an eye on your vision as you drive it to resolution.

Be a practical visionary Put the team first Be inquisitive Take ownership Take risks Be a practical visionary Put the team first Build trust and engagement. Give credit to others. Call out people who do great work. Develop the ability to work with different personalities. Enlist support from decision-makers and advocates.

“Do not rely on positional power. Saying ‘do this because I said so’ is the weakest form of leadership.” — Jody Mahoney, SVP Business Development and Industry Partners, Anita Borg Institute

Be a practical visionary Lead From Where You Are Be inquisitive Take ownership Take risks Be a practical visionary Put the team first Be inquisitive Take ownership Take risks Be a practical visionary Put the team first

In This Session Your ideal career niche Your leadership brand Making your value visible Leading without authority

Grab a copy of this presentation at BeLeaderly.com/li

— Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.” — Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart

— Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.” — Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart

— Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.” — Claire Babineaux-Fontenot, SVP, Chief Tax Officer, Wal-Mart

My #1 Useless Superpower is _______ Give nicknames that stick Raise one eyebrow at a time Give nicknames that stick Strangers tell me their life’s story Write parody lyrics