Reshaping & Rebranding your Internal Audit Department

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Presentation transcript:

Reshaping & Rebranding your Internal Audit Department Harold Silverman May 19, 2016

What is “Branding” “The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products “ Entrepeneur.com

Can You Change a Brand?

2 Major Questions Can you change the Internal Audit Brand in your organization? If you can, should you?

My Experiences

My Experiences (continued)

When Change is Needed? Not adding value to the organization Not perceived as adding value to the organization

Benefits of Change Relationship Building Talent Management Opportunities to add more value Opportunities to grow your career

How to Change “Adjacent Markets” New Relationships Use your toolbox People

Adjacent Markets Employ an evolutionary process “A distinct market or set of customers that are similar to a business's core market that share similar needs or similar business processes”

New Relationships How does Management and Board perceive you? New Stakeholders New Process Owners

Toolbox Industry publications Internal resources Opportunities to “see the business” IIA and other organization tools

People Do your people have the necessary? Knowledge Skillsets Do you have the right people? Are you the right person for the new brand?

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