E-Commerce: Regulatory, Ethical, and Social Environments Chapter 15 E-Commerce: Regulatory, Ethical, and Social Environments

Learning Objectives 1. Understand the foundations of legal and ethical issues in EC. 2. Describe intellectual property law and understand its adjudication. 3. Explain privacy and free speech issues and their challenges. 4. Describe types of fake content on the Web and what can be done about it. 5. Describe EC-related societal issues and loss of jobs in particular. 6. Describe Green EC and IT. 7. Describe the future of e-commerce.

Ethical Challenges and Guidelines Ethical Principles and Guidelines Example: Who Owns User-Generated Content? * Business Ethics The Issues of Internet Abuse in the Workplace Managing Internet Abuse Monitoring Employees—Is It Ethical?

Ethical Challenges and Guidelines EC Ethical and Legal Issues Intellectual property rights Privacy Free speech versus censorship Consumer and merchant protection against fraud Internet Use That Is Not Work-Related Code of Ethics

Intellectual Property Law and Copyright Infringement Intellectual Property In E-Commerce *Intellectual property (IP) * Intellectual Property Law Copyright Infringement and Protection *Copyright *Copyright infringement File Sharing Legal Aspects of Infringement *The RIAA Industry Versus the Violators *Digital Rights Management (DRM) *Fair use *Patents Trademarks *Trademark dilution

Intellectual Property Law and Copyright Infringement Fan and Hate Sites *Cyberbashing

Privacy Rights, Protection, and Free Speech Social Networks Changing the Landscape of Privacy and Its Protection Information Pollution and Privacy Global View Privacy Rights and Protection *Opt-In and *Opt-Out Some Measures of Privacy Protection

Privacy Rights, Protection, and Free Speech Free Speech Online Versus Privacy Protection Free Speech Online Versus Child Protection Debate The Price of Protecting an Individual’s Privacy

Privacy Rights, Protection, and Free Speech How Information About Individuals Is Collected and Used Online Website Registration Cookies Spyware as a Threat to Privacy and Intellectual Property *Spyware RFID’s Threat to Privacy Other Methods Monitoring Employees

Privacy Rights, Protection, and Free Speech Privacy Protection by Information Technologies Platform for Privacy Preferences Project (P3P) Encryption Spam blocking Spyware blocking Cookie managers Anonymous e-mail and surfing Privacy Policies

Privacy Rights, Protection, and Free Speech Privacy Issues in Web 2.0 Tools and Social Networks Presence, Location-Based Systems, and Privacy Privacy Protection by Ethical Principles The USA PATRIOT Act Versus Privacy Government Spying on Its Citizens P3P Privacy Platform *Platform for Privacy Preferences Project (P3P) Privacy Protection in Countries Other Than the United States

How P3P Works

Other EC Legal Issues Selected Legal and Regulatory Environment: E-Discovery and Cyberbullying *Electronic discovery (e-discovery) E-Discovery and Social Networks *Cyberbullying Sample of Other Issues

Figure 15.2 The electronic discovery reference model Source: Duke University Law school

FAKE CONTENT ON THE WEB Fake News Other Fake Content Types and Activities on the Internet Internet Trolls Difficulties Controlling Fake Content Tips for Analyzing and Dealing With Various Types of Fake News

Public Policy, Taxation, and Political Environments *Net Neutrality Taxation of EC Transactions and Digital Content Internet Censorship by Countries *Internet censorship

Societal Issues and Green EC The *Digital Divide Overcoming the Digital Divide *Telecommuting GREEN EC and IT Operating Greener Businesses, Eco-Friendly Data Centers, and Cloud Computing *Green computing *Green IT How to Operate Greener Businesses, Data Centers, and Supply Chains Global Green Regulations The *Electronic Product Environmental Assessment Tool (EPEAT)

Societal Issues and Green EC Other Societal Issues Education Public Safety, Surveillance, and Homeland Security Health Aspects Make Cities More Livable

The Future of E-Commerce Integrating the Marketplace with the Marketspace M-Commerce Social Commerce Future Technological Trends That May Accelerate the Speed of E-Commerce

The Future of E-Commerce Future Trends That Are Limiting EC Spread Security concerns Lack of net neutrality Copyright complaints Lack of standards Enjoy Some Interesting Videos About the Future of E-Commerce

Managerial Issues What legal and ethical issues are of concern in an EC initiative? What are the most critical ethical issues? How can intellectual property rights be protected when it comes to digital content? How can a patent in EC be purchased? What is the ethical principle of protecting the privacy of customers? How can a company create opportunities in the global trend toward green EC?

Summary Understanding legal and ethical challenges and how to contain them. Intellectual property law Privacy, free speech, defamation, and their challenges. Fraud on the Internet and how to protect consumers against it. Protection of buyers and sellers. Societal impacts of EC. Green EC. The future of EC.