Mobile Industry Analysis Mohanad Alkhonizy

Introduction Industry Analysis Industry is the production of goods and services of different goods and services within the economy. In this research, we will discuss about the mobile industry in order to analyze the different aspects within a country and outside a country. We will observe in this study about the overview of mobile industry with brief details of competitors, innovations, trends, developments, over view, consumers and marketing activities. Industry analysis is the best way to investment for suitable industry because it provides all information about the future trends. Industrial analysis is also very important for people to enter in the particular market or start a new business. We choose mobile industry as it covering all over the world for consumers. We can see a mobile everywhere and success of this industry.

Overview of Industry We have to pull back to know the history of mobile industry. Since 2000 this industry was not aware about the apps, software’s and but it occurs boom suddenly. In last decade, mobile phone in its industry is shaped as a small computer in the pockets. Mobile app development and mobile friendly designs are two main aspects in the history of mobile history since more than last decades. In the different market places in the world, there are millions of applications developed according to the mobile phones. World was changing and the fast mobiles for usage. Black and white small phones were too much for the users and only few companies were prominent in it. After that, color screened mobile hit the world for many years with storages. Customers saw the touch mobiles in the recent years in the hands, which were costly. Then this industry grown well and introduce the internet facilities with internet features. Call and SMS packages also raised the demand for mobile industry. Now we can see the demand of 3G and 4G services in our mobiles and it means more than that in future. (bianor.com, 2013)

Factors Affect Growth Demand for mobile affect the growth in a well manner and we can see different vast mobile markets in the results. Demand from people about the fast internet facilities and quality handsets affect the growth. Mobile industry can face only positive affect in the next years, as demand will never reduce from people. Mobile is the need and both need and demand of communication among people of the world is leading this industry on top. (Ramakrishnan, 2011)

Size of the Industry Mobile industry is very prominent with having 4,6 billion subscriptions. Mobile is now a most widely spread technology in the world and people use cell phones for camera, internet, music, games, office work, communication and tracking is well. Mobile industry is becoming a global gain, had 1.07 trillion dollars in the shape of revenues last years, and expected more in the next year. Service revenues including 865 Billion dollars and hardware include 205 billion dollars.

Consumer Market Data We can see the huge population in this world and everyone is using a mobile phone. This is the success of the mobile phone industry in all over the world as more than seven Billion. People are now recognized with their mobile phone. A person having a good mobile phone is recognized well in the society and mobile industry is looking forwards to improve the personality with luxury mobile according to the preference of the customers. (HANSEN, 2014)

Competitors Information There are many competitors fighting in the world market. They are producing quality mobile phone for the people and recognized with their quality and luxury mobiles. Mobile phones, applications, processors, watches, iPod and I Pods are the major business of these two competitors. They are California and South Korea is the locations of their headquarters respectively. Samsung shared 24.4 percent of the mobile market and becomes the leader in the mobile market.

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