Blue Cloud for Indian SMBs

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Presentation transcript:

Blue Cloud for Indian SMBs bharati.lele@lntinfotech.com November 7, 2018

Blue Ocean Strategy High profit growth at low risk Industries not in existence today Untapped market demand Unknown market space By Prof Chan Kim & Prof Renee Mauborgne

Blue Cloud Strategy (my definition) SaaS PaaS IaaS High profit growth at low risk Industries not in existence today Untapped market demand Unknown market space

SME or SMB definition

SMB IT Management and Maintenance Source: Source:

SMB IT Management and Maintenance Source:

SMB IT Outsourcing Source:

SMB’s familiarity with Cloud Computing Source:

SMB’s familiarity with Cloud Computing Source: Huge Opportunity for “High profit growth at low risk”

Blue Cloud Opportunity High profit growth at low risk Industries not in existence today Untapped market demand Unknown market space Source: In India, 95% of Industries are SMBs!

Which layer of cloud would you like to approach Source: ENISA

Which IT Services/applications would you like to outsource on cloud Source: ENISA

Cloud adoption opportunities for SMBs Business Apps Common Apps Infrastructure CRM, PM, HR, ERP, BI Email, office, web hosting Hardware, OS, storage, data backup

Challenges in cloud adoption by SMBs 90% of SMBs unaware of Cloud computing Lack of awareness Unreliable power supply Not enough bandwidth Poor Infrastructure Data breaches Data to reside in India Security No budget for migration Lack of resources to adopt new tech Migration Cost

SMB sector’s cloud computing adoption Summarization Source: Edge Strategies survey commissioned by Microsoft Corp., “SMB Business in the Cloud 2012,”

Harvest the rain in DROPS but collectively Each one of us, PMI, NGOs a MUST to increase awareness Lack of awareness Investment from Government Increase Mobile based apps Poor Infrastructure Stringent regulations and laws More Cloud players needed in India Security Government and Private sector to play pivotal role Migration Cost

Our Business Knowledge, Thank You Our Business Knowledge, Your Winning Edge. SMSC/12/05/043