The Centrale Mobilité - Geneva Centrale Mobilité presentation ECOMM – June 2016

Context of the areas mobility plans ZIPLO - ZIMEYSA

context Implementation of the concept on 2 growing areas : The ZIPLO : industrial area with around 300 companies and around 10’000 employees The ZIMEYSA : industrial area with around 400 companies and more than 10’000 employees These 2 areas hire many employees coming from France These 2 areas face the same mobility issues : More and more difficulties of accessibility (traffic jam) Important parking problems Public transportation network not efficient enough, especially concerning crossed-border transports

Initial actions and objectives Process of mobility plans started in 2 steps : Surveys to better known the area and its companies Mobility action plans proposed Surveys done from 2007 and 2009 at ZIPLO, with a mobility plan fulfilled in 2010 Surveys and action plan proposed in 2013 at ZIMEYSA Main objective : Maintain the requests of parking spots in a context of growth (new companies, arrival of new employees) Guarantee the accessibility of the area on mid and long term in order not to hamper the economic activity.

The Centrale Mobilité Centrale Mobilité : Employees available for : A service first of all based on phone At a free number : (+41) 800 25 26 27 Available 5/7 days, from 7am to 7pm Employees available for : Information, advices subscription, carpool linking, etc. Manage, follow people and demands Advantages : Human relations and personalized answers Available everywhere and at any time Quick, flexible and simple service

Participating companies Signing a commitment charter that involves : naming a person responsible of mobility issues participating to campaigns and surveys broadcasting our information toward their employees Paying an annual fee to get access to all our service ZIPLO : In 2016 : 32 participating firms (either 70% of employees of the whole area) ZIMEYSA : In 2016 : 8 participating companies (either 33% of employees of the whole area) 3 meetings / year with the mobility managers/respondents

The services offered by the « Centrale Mobilité » Explanations and figures

A whole range of alternatives solutions / services Personalised advices Electric bikes fleet Vanpooling (ZIPLO) Public Transports Carpooling La Centrale développe, propose et promeut tout un panel de solutions alternatives à la voiture individuelle, comprenant : - Un dispositif de mise en relation pour le covoiturage - Un rabais sur les abonnements annuels Unireso - Des conseils personnalisés pour les entreprises et les collaborateurs Un réseau de navettes Une flotte de vélos électriques + managing the city parking with sustainable criteria (ZIPLO)

Phone service /platform Specific communication Carpooling service Phone service /platform Fields event Specific communication Website platform

Vanpooling service Phone service /platform Specific communication Website information, subscription, registration forms Vanpooling : shuttles bus of 9 places in self-service; the bus are provided by us. We are responsible for purchasing of vehicles, their insurance and maintenance. We define routes and schedules which are after one free test week are precised with users. Destinations : 4 buses go in Swiss part and 8 others go in France. The prices take into account maintenance, fuel, kms, and tolls. Annual or monthly subscriptions but can be taken just for help/assistance

Some figures Electric bikes : more and more users for daily use but also for commuting. Companies often require now several bikes from May to October Carpooling : from 13.5% to 17.5% in 4 years Public Transports : stable in ZIPLO at 8%; from 20 to 25% at ZIMEYSA in 2 years La Centrale développe, propose et promeut tout un panel de solutions alternatives à la voiture individuelle, comprenant : - Un dispositif de mise en relation pour le covoiturage - Un rabais sur les abonnements annuels Unireso - Des conseils personnalisés pour les entreprises et les collaborateurs Un réseau de navettes Une flotte de vélos électriques Vanpooling (ZIPLO) : from 4 to 14 lines created in 2 years

Communication performed by the « Centrale Mobilité » Media, campaigns and animations

Information Kind of booklet delivered to all employees explaining all services we proposed.

Information

www.ziplo.ch; www.zimeysa.ch communication Websites : www.ziplo.ch; www.zimeysa.ch Flyers and posters Newsletters videos and interviews

Animations Awareness campaigns to give opportunity to test solutions Des campagnes de sensibilisation et d’animations sont également organisées avec divers partenaires afin de sensibiliser mais surtout de faire tester les solutions alternatives proposées pour convaincre les collaborateurs de leur pertinence.

The Centrale Mobilité added-value Conclusion The Centrale Mobilité added-value

The added value It allows companies : It allows us : to access to mobility measures and solutions without having to implement their own mobility plan to get services at lower costs to be able to offer alternatives solutions (little companies) to increase impact of certain measures such as carpooling and vanpooling to offer discounts for tickets or for bikes purchases It allows us : to be stronger when discussing with local authorities or with public transports to create big communication campaigns to lower costs To encourage companies and make them thinking of their own mobility management.

Thanks for your attention! Sandra Brazzini Mobilidée brazzini@mobilidee.ch (+41) 22 809 02 63