Instagram Marketing Strategy

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Presentation transcript:

Instagram Marketing Strategy Company Name Here [Year Updated]

Why Our Team Is Using Instagram [Reason One] [Reason Two] [Reason Three]

Business Goals [Goal 1] [Goal 2] [Goal 3] [Goal 4] [Goal 5]

Instagram Goals And KPIs

Instagram Metrics Metric One Metric Two Metric Three Metric Four Metric Five

Audience Analysis Who is our target audience: How old are they: What problems are they experiencing: How can we help solve their problems: Why are they turning to us:

Voice And Tone What does our voice sound like on Instagram? [Adjective one] [Adjective two] [Adjective three] Common tones that are used on our Instagram account [Adjective four] [Adjective five]

Instagram Content Strategy Type One Use case one Use case two Type Two Type Three

Content Theme Strategy Percentage of content that is storytelling [Percent] Percentage of content that is culture Percentage of content that is motivational Percentage of content that is user generated

Hashtag Strategy Industry Hashtag Trending Hashtags Company Hashtags

Instagram Style Guide Sizing Filters Composition Traditional photo size: Elongated photo size: Video size Filters Filter one Filter two Filter three Composition

Posting Schedule We are going to post on: We will post at [Day one], [Day two], [Day three] We will post at [Time one], [Time two], [Time three]