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How to Write Real Estate Ads That Sell Properties Fast

How to Write Real Estate Ads That Sell Properties Fast If you’re doing business in real estate, one of the greatest skills you can acquire is the ability to create compelling property listings that the idea of “Selling” is something that scares a lot of people out of real estate. Selling real estate was actually a lot of fun! Let’s come out with unique ideas to have our audience entertain.

The Basics: The MLS typically doesn’t give agents a lot of room for descriptions. This is valuable space, so don’t repeat information that will show up in the details section. In other words, there’s no need to reiterate that the home has three bedrooms and two bathrooms since those facts are already mentioned in the property details section.

Highlight the Best Stuff Know what buyers want and, if the home you’ve listed has any of those features, hit them hard in your listing description. Any unique amenities – a gourmet kitchen, hardwood floors, oversized yards and garages – are worth highlighting.

Include Upgrades: Improved homes are attractive to buyers. New roofs and windows are especially appealing, but any improvements are worth mentioning. A homeowner who cares enough to replace, repair or improve is a homeowner who has most likely maintained the home, which is comforting to buyers.

Use the Right Words to Describe the Listing. Some of the words that help to sell homes include: •Beautiful – Homes described as “beautiful” sell for 5 percent more, and 15 percent faster than those described as being in “move-in condition, according to Anglin’s study. • Landscaping • Granite • Gourmet • Curb Appeal • Maple • Fixer Upper

Words that don’t sell: • Must Sell • Value – Homes described as a “good value” sold for 5 percent less than other homes, according to Anglin. • Motivated • Move-In Condition • Clean • New Paint or New Carpet • Ranch • Quiet • Vacant

Tips for writing a property description Don’t write in caps While you may think that writing in caps will capture a homebuyer’s attention, what you may not be aware of is that writing in caps tells the reader that you are essentially shouting your entire property description at them.

Avoid typos Some homebuyers have a difficult time taking a listing seriously when they are busy laughing at all the spelling and grammatical errors in the listing.

Use tantalizing adjectives Using words like “beautiful,” “turn-key” and “gorgeous” in your property description will capture the attention of potential homebuyers, so use them to your advantage when describing your home for sale. Use bullet points When people surf the web, they don’t read; they scan. Make it as easy as possible for homebuyers by listing off the great things about your property rather than write up a novella. Using bullet points is always a great idea as are sub-headers, they tell the reader what the upcoming paragraph will address.

Be descriptive I could go on and on with descriptive words such as, comfortable, stylish, luxurious, magnificent, elegant, and practical, but it is ultimately up to you to create a property description that sells your home to a potential homebuyer.   Keep it short Sure, there is so much about your home that needs to be revealed, but a property description should not exceed 250 words. Remember that a property description should drive the homebuyer to pick up the phone and inquire about more information.

Don’t Discriminate Your objective is to sell your home, so it is in your best interest to avoid words like: “perfect for family,” “no children,” “Christian,” and “close to synagogue,” as you might lose many potential buyers by trying to hone in on one type. Keep your sale neutral. Use known name brands If your appliances come with the home, name dropping is a good thing. Same goes for the architect you used or the interior designer, or even the name brand of windows and window treatments. If you’re asking price is slightly higher than everyone else, reveal why that is.

Use great pictures. Not only should your home be ready for its close-up, the pictures you take should be high-quality. How many pictures should your listing have? Between 10 and 20 is fine. Make sure the beds are made, the clutter is gone and it all looks move-in ready. Have a call to action. All this without a “call us today” or “visit this home by calling” is not the ideal situation, so make sure your property description ends off with a distinct call to action. Ensure that all your contact information is correct and speak to the homebuyers in a conversational tone.

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