2018 Moose Membership Workshop We are…Moose On A Mission

Key Factors that Determine the Success of Lodge/Chapter 2018 Moose Membership Workshop Key Factors that Determine the Success of Lodge/Chapter Membership Efforts

Thank you for being here! We know you could be somewhere else, but you care about the Moose

Goals Today Understand our members just a little bit better Look at strategies and opportunities to recruit and retain members

Goals Today Examine issues that prevent us from achieving our goals Re-energize each of you in the room today to help the Moose generate a “Plus 1” count for every lodge and chapter

End the Year with at least “1” more Active Membership Goals End the Year with at least “1” more Active Target to Renew 80% How many lodges and chapters in this room anticipate reaching that goal? If not, why not?

Exercise One: As you listen to this presentation, think about the following question: In the short-term, what would you do specifically to grow the active membership of the Moose?

Name all of the elements that impact retention in our lodges today. Issue One: Retention Name all of the elements that impact retention in our lodges today.

Here’s what we think: Have a plan – most don’t Where’s your committee? Communications are the key Activities are the key (too!) Member Benefits Orientation!

Why Members Leave Former Member Survey Results Issue One: Retention Why Members Leave Former Member Survey Results

Breakdown Issue One: Retention Sent to 23,000 former members who had dropped their membership within the past 12 months Over 1,700 responses received, which extrapolates over a representative sample Respondents were asked a series of questions from “Why they joined” to “Why they quit”

Breakdown Issue One: Retention Four categories were eliminated from this evaluation due to situations the lodge/chapter cannot control Never intended to join in the first place Too old/sick to continue my membership Moved to a location that did not have a lodge Could not afford to be a member any longer The last bullet differs from the response that was left in that stated “Value of belonging did not equal the cost of dues”

Breakdown Issue One: Retention In general, those four responses elicited a more positive overall reply from former members as none of them reflected dissatisfaction with their entire Moose membership experience

What was the original reason you joined the Moose?

How often did you visit the lodge?

How active were you in the Moose?

What was the MAIN reason you did not continue your membership in the Moose?

What was your experience when you visited the lodge?

Describe the physical condition of your lodge?

Please describe your interaction with other members of the Moose

How would you rate communications from the lodge/chapter?

Did you take advantage of any Moose Member Benefit Programs?

Comments: “We never felt like we were a part of the lodge. No one ever took the time to really introduce us to the lodge and all the great charitable things going on. Its like they signed us up just to try to win some membership drive. Sadly, after going a few times and receiving the same treatment each time, we left and did not return.”

Comments: “The Moose is a "social club' run by old members who do not appreciate any changes or any "new" members who may be a "threat" to the way they run things.” “Very old crowd not trending to new, younger members.”

Issue One: Retention Dues Due Date

Retention & Expired Kits Issue One: Retention Issue One: Retention Member Retention Kit: Emailed on the 5th Day of the Month Members Expiring within 90 days. Expired Member Kit: Emailed on the 15th Day of the Month Members that EXPIRED in the previous month. What’s in the Kit? Listing of Members (Name-Phone-Dues$-Enroll date-Sponsor) Labels (default to style 5160) Scripts for telephone Payment options information All Lodges/Chapters receive! Retention & Expired Kits

Issue One: Retention

Orientations Orientation/Enrollment Issue One: Retention Yes, it’s OK to do them Developed three years ago Distributed to all lodges and chapters Available on website Criteria for the Premier Lodge Award

Questions – Comments? We are…Moose On A Mission

Name all of the elements that impact production in our lodges today. Issue Two: Production Name all of the elements that impact production in our lodges today.

Here’s what we think: Don’t know the value Afraid of “the ask” Cheap food, cheap beer Embarrassed of the lodge Increased competition Changing demographics Motivation

Why Grow the Membership? Issue Two: Production The Larger the Foundation the Greater the Strength Generally 15% Support Regularly at Lodge. 8.3% are Regular Moose Charities Donors. Why Grow the Membership?

The Foundation of Everything Moose Issue Two: Production It takes Members for: Activities Heart of the Community Service Moose Charities Lodge Income Membership Growth

Monthly Advantages Issue Two: Production Smaller bites easier to manage Renewals will be “fresh” A strong membership base is critical year round Special monthly activities draw membership Eliminates Year End Panic!

Strong Member Base – Every Month! Issue Two: Production Provide Income Perform Community Service Donate Participate in Activities Expand Membership That’s 365 Days! We need A strong Member Base. Strong Member Base – Every Month!

Activities each Month Family Events Sporting Events Community Service Holiday Events Committee Events: Valued Veterans Moose Riders Moose Legion Chapter Events

Another important Goal 7% Preferred Members “A burden heavy to one is bourn lightly by many”

Sponsors Over 370,000 members have never sponsored a member. “Imagine if they would simply sponsor one member”

Afraid of the Ask? Sponsor Guide

Exercise One: In the short-term, what would you do specifically to grow the active membership of the Moose? Break-out session

We are…Moose On A Mission

Your membership just became more valuable! Issue Two: Production Your membership just became more valuable!

How will this program help you and the Moose? Simply by doing things within the fraternity that contribute to its growth and success, you can be rewarded with items and experiences of specific value to you.

Moose Rewards The system identifies items that are currently entered by fraternal units, MI and members including, but not limited to, membership sponsoring, lodge positions held, training, etc.

Moose Rewards All Moose Rewards information can be accessed by logging on to www.mooserewards.org You may also access the information via the Members Section of the MI website

Examples of how you can earn points: Holding office at the lodge/chapter level Attaining a Higher Degree Attending an International Moose Convention Attaining training credit for lodge/chapter positions

Renewing your dues annually Examples of how you can earn points: Renewing your dues annually Paying dues two or more years in advance of the due date Becoming a Life Member of the Fraternity Check the website

Why are some point totals so much higher than others? Effective leadership at the local level is the biggest issue for the Moose, therefore it is awarded the highest number of points Expanding the number members who sign new members is critical to growth, so those points are high as well

Why are some point totals so much higher than others? Our retention rate for first-year members is only 49%, so points are higher for renewals from years 1-to-2 Sponsors also receive more points for individuals who renew beyond their first year

Examples of items that you can redeem points for: Annual Dues for your lodge, chapter or Moose Legion Registration for the International Moose Convention Contributions to Mooseheart and Moosehaven

Moose Rewards The Rewards Program is scheduled to run for five years. You may accumulate points the entire time and redeem some or all whenever you reach a desired level. Points are non-transferable You must be an active member to redeem your points

Moose Rewards Occasionally, Moose International will run special promotions that will improve your opportunity to earn points. Keep an eye out for announcements. Again - All Moose Rewards information can be accessed by logging on to www.mooserewards.org

Issue Two: Production Mini-Campaigns

Issue Two: Production Member Benefits

Gift Certificates available on website Issue Two: Production Gift Certificates available on website

How can we help? Moose Intl. Tools: Annual Theme Campaigns Mini-Campaigns Retention Kits Preferred Member Items Higher Level Programs Events

International Open House Day – October 27th Moose Intl. Tools: International Open House Day Run twice a year Sell your lodge What do we mean by that? Promote – Promote - Promote

Open To The Public Moose Intl. Tools: Encouraged to run Open to the Public Events General Governor’s Office Dispensation Required Proceeds not to exceed 35% of total Annual Fraternal Unit Income Comply with State/Local Laws No more than two like events per year

Preferred Member Recognition Moose Legion Pin LOOM & WOTM Pin

Higher Sponsor Level Recognition 5 Club 25 Club Sponsors of Distinction

Membership Campaign Car Contest Membership having FUN!!

Moose promotional items Shop on line – Moose International website. Shop by mail. Shop by phone. Hundreds of items: Jewelry – Clothing – Toys – Official items – novelties – and more! Catalog

Additional Support The Association Level Recognition Programs Campaigns Activities

Issue Three: Communications Name all of the elements that impact communications in our lodges today.

Here’s what we think: Most important area to excel in Improve your records Strike a balance in delivery Keep your information current Don’t assume members read

Newsletters Website Social Media Others? Issue Three: Communications Newsletters Website Social Media Others?

Questions/Comments? Thank you for attending!