Planning and rollout of accessible and human-centred public transport services in Europe Sampo Hietanen CEO, ITS Finland 8.11.2018

WHAT IF ALL TRANSPORTATION WAS CONVERGED…

… AND TAILORED TO YOUR NEED AS MONTHLY PACKAGES

Mobility as a Service is the Spotify of Transport Urban commuter package for 95 € month: Free public transport in home city area Up to 100 km free taxi Up to 500 km rental car Domestic public transport 1500 km 15 minutes package for 135 €/ month: 15 minutes from call to pick up by shared taxi EU wide roaming for shared taxi at 0,5 €/km Free public transport in home city, Domestic public transport 1500 km Business world package for 800 €/month: 5 minutes pickup in all EU Free taxi in home city Lease car and road use Taxi roaming worldwide Family package for 1 200 €/month: Lease car and road use Shared taxi for all family with 15 minutes pickup Home city public transport for all Domestic public transport 2 500 km 8.11.2018

30.3.2009

30.3.2009

ARPU in Transport 10 000 000 000 000 € ~300 €/month market reshaped New means of transport Sharing economy Decline of car ownership ARPU (Average Revenue Per User) in Transport ~300 €/month Telecom ~30 €/month 10 000 000 000 000 € market reshaped Servicizing MaaS Private car usage < 4 % Internet of Vehicles Expensive traffic space Self driving vehicles Apps for traffic

Change in behaviour create strange curves

CarSharing in Hannover 400 cars today 4,000 cars in the future?

From silos to roaming MaaS present Time Time Present Funding competition between systems Roaming systems Service providers Multimodality Total management present Time MaaS Time Present

The transport sector would develop into a co-operative, interconnected ecosystem, providing services reflecting the needs of the customers. The boundaries between different transport modes are blurred or disappear completely. The ecosystem consists of transport infrastructure, information and services. The infrastructure and information will act as a platform for mobility services We need to feel secure that all our mobility needs are covered, simply and hassle free. Every day of the week and also on those special occasions. We need a systematic change in our transportation. We need Mobility as a Service. Mobility as a Service is fundamental change on how we think of our mobility. MaaS builds upon on what already exists but takes it to the next level. The current infrastructure, transportation, fleets and data create the service platform. Aim is to fill in those caps in door to door mobility which lead us to choose our cars. When your foundations or building blocks are in order can we have networked, interoperable mobility services for every day of the week. The true revolution will be us the users. Transport in the future will be consumer business with personalized mobility choises. From the user perspective MaaS offers door-to-door services that are easy to use; information, payment and bookings via mobile application(s). There already are several apps for certain modes of transport, like Uber and Blablacar, but the novelty is, that all the transport modes / services would be combined in all-inclusice apps.

Transport systems will become consumer business THE AIM IS HERE ALL FUNDING DIRECTLY FROM END USERS SERVICE PROVIDERS (INTERNATIONAL BRANDS) Combinations for target groups Different packages for targeted groups Clearing for transportation, networks and services Mobility as a service, MAAS TRANSPORTATION PROVIDERS Vehicles, public transport, rentals, parking, taxis, ride shares, car shares etc. Transport as a service, TAAS NETWORK PROVIDERS Planning, investments, maintenance Infrastructure as a service, IAAS

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