PROUDLY MADE IN SPAIN SINCE 1881

Villajoyosa Alicante · Spain Company Overview Over a century producing premium chocolate Turnover 2012: over 100 Millions Euros. Employees: 260 Total Production 2012: 12 Million Kg Villajoyosa Alicante · Spain

Sales (Thousand €) x5 20 Years Source: Valor Chocolates

50 COUNTRIES Export Markets

Valor Unique Selling Proposition

Map showing Hernan Cortes trip back from Mexico to Spain. Spain origin of chocolate Chocolate was first produced in Spain in 1528 by Brother Aguilar; a monk that traveled to America with conqueror Hernan Cortes from Monasterio de Piedra (Zaragoza), where he blended Cocoa beans with sugar, vanilla and cinnamom to make the drink less bitter and suitable for European taste. This original recipe was kept secret in Spain for 100 years, and consumed originally by the royalty and high class only. Print showing Monks from Piedra Monastery in Zaragoza, producing chocolate for the first time in Spain. Map showing Hernan Cortes trip back from Mexico to Spain.

Spanish Market Share Chocolate Bars TAM Dec/Nov 2012

From bean to bar: Origins Premium Cocoa origins Ecuador Panama Ghana

Cocoa Beans processing From bean to bar: Valor Manufacturing Process Ecuador Panama Ghana Cocoa Beans processing Cocoa Mass Refining & Conching Chocolate Cool down & Demoulding Moulding Packaging Distribution

Purchase Chocolate Formula From a Global Supplier From bean to bar: Other Brands Manufacturing Process OTHER BRANDS Purchase Chocolate Formula From a Global Supplier Cool down & Demoulding Moulding Packaging Distribution

Sugar Free: World Atlas Diabetes

Sugar Free Soft Drink Market Sugar free: In Other Categories Sugar Free Soft Drink Market

Market Share in Sugar Free Spanish Chocolate Market Sugar free chocolate Market 20.000.000 € 10 Years 6,5% Share Market Share in Sugar Free Spanish Chocolate Market *Dec/Nov 2012

Sugar Free: Sweeteners used by Valor MALTITOL Improves* Taste profile/ Texture Does not produce Tooth decay Aftertaste Enhances the natural cocoa flavors of chocolate. 50% less calories than Sucrose The glycemic response of Maltitol is 25 in diabetics Natural sweetener produced from wheat and corn (*) Compared with other sweeteners STEVIA It has up to 300 times the sweetness of sugar Stevia was approved for use in the EU starting in December 2011 Natural sweetener from a plant native to South America tropical regions 14

Market Share in Chocolate w/Almond Spanish Chocolate Market Marcona Almond Considered the Queen of Almonds, is sweeter, moister, heart shaped, and delicately soft. Marcona is original from Spain and requires a very specific climate and care, in return offers an incomparable taste. Unique for its taste and quality, Marcona variety enjoys special recognition among experts worldwide. Market Share in Chocolate w/Almond Spanish Chocolate Market *Dec/Nov 2012

Chocolate Brands Branded Premium Indulgence Health/Diet Private Label $4,00 $3,00 Indulgence $2,00 Health/Diet $1,00 Private Label

3 Segments to Success Specialty Range (Marcona): Gourmet Consumer Premium Range: Indulgence Consumer Sugar Free Range: Health & Fitness Consumer

Sugar Free bars 100 gr / 3.5 oz 150 gr / 5.3 oz Mousse Milk Dark 70% Milk & Hazelnuts Dark & Truffle 70% & Orange 72% & Nibs 150 gr / 5.3 oz Nuts Milk with Almonds Milk with Hazelnuts Dark with Almonds Dark with Hazelnuts 18

Sugar Free Impulse & Gift Box 200gr / 7.05 oz Gift Box 40 gr / 1.41 oz Impulse bars

Premium range bars Premium 70% 100 gr/ 3.5 oz 70% Orange Mint Forest Fruits Toffee Premium Milk 100 gr/ 3.5 oz Milk Milk with Wafer 20

Marcona range bars 100 gr / 3.5 oz Dark with Almonds 70% with Almonds Milk with Almonds 21

Chocolate Drinks Tablet 300 gr/10.58oz Cocoa Powder Chocolate Drink Sugar Free Tablet 200 gr/7.5 z Sugar free Cocoa Powder Sugar free Pure Cocoa Powder

Demos

Shippers & Displays

Customized Delivery Vans Communication Customized Delivery Vans

Chocolates Valor, S.A. Pianista Gonzalo Soriano, 13 03570 – Villajoyosa (Alicante) Spain +34 965 890 950 export@valor.es www.valor.es