EMC Smarts Product & Strategy Overview Michael Woduschegg Channel Manager EMC Smarts EMEA Central

Today’s Resource Management Challenges Title Month Year IT Service Availability Today’s Resource Management Challenges New Service Creation Storage Resource Management Network Resource Management Server Resource Management Application Resource Management Data center sprawl Management silos Service availability New service creation So, let’s now discuss your customer’s biggest challenges around resource management: Faster and more efficient service delivery is the new bottom line for IT data center operations..Now viewing itself as a provider of integrated services to the rest of the business, IT’s focus has dramatically shifted from merely managing the infrastructure to optimizing its service delivery capabilities. To solve this big challenge, data centers need management capabilities that span across the different IT resource domains in the data center – storage, as well as networks, servers, applications and so on. There are lots of good tools that manage the individual domains…However, they can create management silos that can lead to significant inefficiencies and risk exposures… Compounding the challenge is data center sprawl and manual processes which add another order of complexity. As such, IT is not agile. It is unable to change fast enough to consistently meet service levels and deliver new services. So, how can businesses orchestrate the domain resources TOGETHER to deliver the services that IT has to deliver to support the business? Today, EMC provides storage resource management with ControlCenter. An important building block and anchor with our large install base, but it’s only the beginning.. Our “big idea” is to provide deep integration across the different domains– networks, storage, servers, and applications - discover and model these domains in real-time, and understand how they work together to deliver IT services to end users.. Take incident management, for example, where EMC today can help pinpoint the root cause problem anywhere in the data center and assess its impact on the rest of the infrastructure – networks, applications, servers, storage...This empowers organizations to quickly figure out not only what’s wrong (ie, slow or down applications) but what needs to be fixed first…A significant gain in efficiency for any data center operations team. App Network Network App Network App

EMC Information Infrastructure Title Month Year EMC Information Infrastructure store SAN: Symmetrix, CLARiiON, Connectrix NAS: Celerra CAS: Centera protect array replication: SRDF, MirrorView, etc. backup-to-disk: Legato data de-duplication: Avamar continuous data protection: Kashya security: RSA, Authentica, Network Intelligence optimize virtualization: VMware, Rainfinity, Invista information mgmt: Legato, Documentum, Infoscape resource mgmt: ControlCenter, Smarts, nLayers leverage enterprise content mgmt: Documentum information acquisition: Captiva, Acartus BPM, collaboration: ProActivity, eRoom enterprise search: AskOnce app infrastructure information Last quarter we introduced you to how EMC is building out Information Infrastructure -- shared services that store, protect, optimize and leverage information.

Meeting the Challenge: Key EMC Assets Title Month Year Meeting the Challenge: Key EMC Assets 3. Business Impact Visibility Models behavior Cross-silo relationships Scales broadly 2. Cross-Domain Automation Automated Analysis & Root Cause Application Dependency Mapping So, as you can see, EMC is in fact helping customers today to automate their data center operations. We are doing this by delivering integrated resource management capabilities that are built on proven and industry-leading “automation intelligence” building blocks: For incident management, EMC Smarts automatically discovers and models the infrastructure. It understands the generic attributes of these resources, their relationships, and the common problems associated with each of them. Then, when there is a service-affecting problem, Smarts automatically pinpoints the root cause problem and its impact on other resources. No rules-writing required. The only solution in the marketplace that can make that claim. Application dependency mapping from Smarts ADM can then automatically map the dependencies from each service or application down to the domain elements below that participate in delivering that service – thus linking the infrastructure dynamically now to the service or application! EMC does this non-intrusively (no agents) and in real-time. Again, the only solution in the marketplace that can make that claim.. For storage resource management, ControlCenter automatically discovers the storage environment; reports on health, utilization and performance; and can automatically provision storage minimizing any errors in the process. Together, these solutions enable IT today to become a more agile partner to the business. Top-down business impact visibility Manage end-to-end services Deliver new services more quickly 1. Model-Based Management Application Resource Management Network Server Storage App Incident management Pinpoints problem Cross storage, network, apps Discovers application dependencies Maps relationships cross-domain Determines impact of change Application Resource Management Network Server Storage App

EMC Smarts Products: Automating Data Center Operations Title Month Year EMC Smarts Products: Automating Data Center Operations EMC Solutions: Automating Data Center Operations Data Center Consolidation ITIL & CMDB Process Automation Next Generation Networks (NGN) Service Delivery Tiered Storage Management So, as you can see, EMC is in fact helping customers today to automate their data center operations. We are doing this by delivering integrated resource management capabilities that are built on proven and industry-leading “automation intelligence” building blocks: For incident management, EMC Smarts automatically discovers and models the infrastructure. It understands the generic attributes of these resources, their relationships, and the common problems associated with each of them. Then, when there is a service-affecting problem, Smarts automatically pinpoints the root cause problem and its impact on other resources. No rules-writing required. The only solution in the marketplace that can make that claim. Application dependency mapping from Smarts ADM can then automatically map the dependencies from each service or application down to the domain elements below that participate in delivering that service – thus linking the infrastructure dynamically now to the service or application! EMC does this non-intrusively (no agents) and in real-time. Again, the only solution in the marketplace that can make that claim.. For storage resource management, ControlCenter automatically discovers the storage environment; reports on health, utilization and performance; and can automatically provision storage minimizing any errors in the process. Together, these solutions enable IT today to become a more agile partner to the business. EMC Products: Automated Intelligence Building Blocks Incident Management Discovery and Modeling Automated Analysis & Root Cause EMC Smarts Product Family Application Dependency Mapping Relationships and Dependencies EMC Smarts Application Discovery Manager Storage Resource Management Discovery, Monitoring, Reporting, Provisioning EMC Smarts Storage Insight EMC ControlCenter Common Information Model

EMC Smarts Solutions Overview

EMC Smarts: Automated Incident Management Title Month Year EMC Smarts: Automated Incident Management Smarts Product Family: Incident Management Solutions Business Impact Manager Reporting Service Assurance Manager Storage Incident Management Network Incident Management Application Incident Management So, as you can see, EMC is in fact helping customers today to automate their data center operations. We are doing this by delivering integrated resource management capabilities that are built on proven and industry-leading “automation intelligence” building blocks: For incident management, EMC Smarts automatically discovers and models the infrastructure. It understands the generic attributes of these resources, their relationships, and the common problems associated with each of them. Then, when there is a service-affecting problem, Smarts automatically pinpoints the root cause problem and its impact on other resources. No rules-writing required. The only solution in the marketplace that can make that claim. Application dependency mapping from Smarts ADM can then automatically map the dependencies from each service or application down to the domain elements below that participate in delivering that service – thus linking the infrastructure dynamically now to the service or application! EMC does this non-intrusively (no agents) and in real-time. Again, the only solution in the marketplace that can make that claim.. For storage resource management, ControlCenter automatically discovers the storage environment; reports on health, utilization and performance; and can automatically provision storage minimizing any errors in the process. Together, these solutions enable IT today to become a more agile partner to the business. Storage Insight (SAN) IP for NAS IP MPLS Protocols Application Discovery Application Connectivity Analytics: Codebook Correlation Automation Abstraction: Common Information Model Storage Network Server Application

EMC Smarts Product Family: Integration Title Month Year EMC Smarts Product Family: Integration EMC Smarts Executive Views Applications Business Infrastructure Operations Views ICIM Repository Operations Systems Business Systems Automated Discovery Modeling Adaptation Analysis Cross-domain Correlation Business Impact Trouble Ticket Problem Mgt Incident Mgt Configuration Change Customer Care Reporting Provisioning Service Mgt Element Managers Network Managers System Managers Application Managers Performance Managers

EMC Smarts Application Discovery Manager Title Month Year EMC Smarts Application Discovery Manager Application Discovery Manager Change Impact Analysis Configuration Drift Avoidance Incident Management Integration CMDB Population Analytics: Automated Dependency Mapping Continuous Passive Discovery High Definition Active Discovery Application Dependency Mapping Infrastructure Applications Servers Apps Network Infrastructure Relationships Usage Behavior Abstraction: Common Information Model Storage Network Server Application

Application Discovery Manager: Dependency Mapping Title Month Year Application Discovery Manager: Dependency Mapping CI: Service/App CI: App Server App Demand CI: Main DB Time Analysis Relationships (1-way) Relationships (2-way) CI: Server w/Resident Apps

EMC: ITIL Process Automation & CMDB Population Title Month Year EMC: ITIL Process Automation & CMDB Population Service Delivery Capacity Management Availability Management Financial Management IT Infrastructure Library (ITIL) Defines best practices for IT Operations Supports IT services management (ITSM) for business alignment and operational efficiencies EMC opportunity: Incident Management with Smarts CMDB (Configuration Management Database) Key enabler for ITIL Comprehensive inventory of data center infrastructure (servers, apps, storage, networks) EMC opportunity: Feed CMDB with Application to infrastructure dependency mapping with Smarts ADM ITIL projects have become a de facto methodology to define best practices for IT Operations. They present a set of prescribed processes that include people and procedures, describing how these processes work together to ensure a consistent set of IT services to the rest of the business. Many people call this “IT Service Management” and it has become the new standard by which CIO’s are driving consistency throughout their organizations. EMC Smarts users can quickly determine the root cause of any incident across their entire IT domain, including storage, application, and network issues and answers to the critical troubleshooting question “where’s the problem?” Smarts, via Storage Insight, can determine storage related issues and can also launch drilldown access to ADM configuration details to gives users visibility into their applications in the context of the underlying infrastructure. Through the Smarts Service Assurance Manager (SAM), users can visually correlate the potential application impact of infrastructure failures (networks, storage) by displaying the software services running on impacted hosts as well as other connected software services. Bottom-line: EMC Smarts and Storage Insight should be part of any ITIL incident management conversation in your accounts At the center of these processes is a Configuration Management Database (CMDB) which provides a federated data store containing the configuration items (CIs) that IT manages (configuration records for servers, apps, network devices, storage arrays, etc.). A CMDB also must contain the relationships and dependencies across these elements as to how they work together to deliver an application service – these are called “Application Dependencies” and are at the core of what Application Discovery Manager provides. ADM can populate any CMDB that the customer has selected: 3rd party CMDBs, home grown CMDBs, or ADM can even provide a “fast-start” foundational CMDB for customers who have not selected one yet. Bottom-line: ADM should be part of any CMDB conversation in your accounts ADM enables customers to discover their entire application infrastructure and map all resources and dependencies, enabling enterprises to manage relationships, impact, change and configuration, demand, usage, and service levels. With the real- time, automated ADM dependency catalog, customers can eliminate reliance on tribal-knowledge and guess-work and avoid change-induced service degradations & failures. Configuration Management Database (CMDB) Service Level Management Continuity Management Incident Management Configuration Management Problem Management Release Management Service Support Change Management

ITIL Process Automation & CMDB Population Title Month Year ITIL Process Automation and CMDB Population Solutions to enforce IT Service Management process discipline ITIL Process Automation & CMDB Population Minimize manual incident triage Automated analysis, adapts to changing conditions NO RULES TO MAINTAIN! Generate trouble tickets for actual incidents, not arbitrary events Populate CMDB with real-time data Passively discover app infrastructure and behavior in real-time Map application dependencies to infrastructure – automatically Discover configuration detail, usage, & changes – populate CMDBs Building upon a proud Smarts technology heritage to accelerate incident management process execution Dramatically minimize manual effort for incident triage Heavily automated analysis Adapts to changing conditions NO RULES TO MAINTAIN! Improve incident management process quality Generate trouble tickets for actual incidents, not arbitrary events Determine business impact immediately Incidents reflect business impact for prioritized escalation Realize strong MTTR improvement quickly Automate the hardest phase of incident management – triage Determine problem root causes faster by applying proven EMC Smarts analysis technologies Analysis leverages the incident management engine Common technology serves both processes to help isolate the root cause of troublesome conditions Identify problems based on incident history Analyze incident root causes for more accurate problem isolation Reduce manual effort in problem management Automated analysis provides subject matter experts with the right information to perform their functions – minimize manual analysis Optimize the proper use of subject matter expertise Automate the mundane – subject matter experts should not perform work that can be automated Award-winning nLayers technology offers optimum application discovery and federated CMDB engine Application Discovery Manager (ADM) is the best application discovery and mapping product Forrester agrees: #1 in “CMDB for Application Mapping” report Build a true federated CMDB Integration binds the elements needed for a real-world CMDB Reconciliation engine resolves data conflicts and ambiguities Ensure CMDB accuracy with automated discovery ADM captures the truth about your IT environment A CMDB with a purpose The real power of the CMDB is what you do with it EMC is building a full automation strategy based on the CMDB Business services revolve around the application, so EMC automation triggers action based on applications Understand application structure and behavior ADM discovers both – automatically Application details are related to infrastructure – automatically Automated triage prioritizes action based on applications Incidents with the highest impact must be addressed first EMC technologies can determine this priority – automatically Award-winning EMC analysis expands to applications Proven Smarts technologies are combining with new developments to drive automated application analysis Automate to optimize applications, not infrastructure EMC’s automated service orchestration vision is based on application-level intelligence that guides infrastructure control Automated Incident Triage Problem Management Analysis Find problem root causes faster Analyze incident root causes for more accurate problem isolation Optimize proper use of subject matter experts Move more root cause to Level One Accurately manage change impact Eliminate reliance on tribal knowledge & artifacts Proactively determine impact of change before you make it Identify change-induced problems CMDB Population Change Impact Management

Data Center & Server Consolidation Issues Network Network Apps Apps Hosts Hosts Manually intensive Prone to error Slow to execute Consolidated Data Center Network Apps Hosts

Security Management extension – integration with enVision Other Assessment Questions (Total) Neutral Rate this statement: " Future technology purchases for infrastructure management must be approved by the Security Team" 19 Strongly Agree ---- Strongly Disagree Rate this statement: "When we assess new technologies the NOC and SOC review concurrently" 11 Rate this statement: " When Smarts identifies a network issue, it us up to the security team to tell us if there is a risk or breach" 11 Rate this statement: "Our current process for remediation of the security risk of a network issue nominated by NI is clear and uncomplicated" 11 Rate this statement: "Our current process for determining the security risk of a network alarm is clear and uncomplicated" 13 2 4 6 8 10 12 14 16 18 20

Native Security Log integration with enVision Title Month Year Native Security Log integration with enVision

Title Month Year Industry Leading Products EMC Smarts EMC Smarts Application Discovery Manager EMC Smarts Storage Insight & EMC Control Center