Colorado creative Corridor OPENING TITLE Colorado creative Corridor

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Who We Are The Colorado Creative Corridor is a 331-mile trail that links the mountain towns of Carbondale, Crested Butte, Paonia, Ridgway and Salida. RMPBS highlight

What We Offer These five towns combine to offer a collective visitor experience of unique event programming and activities alongside mountain-town eclecticism, majestic vistas and outdoor recreation, and authentic Colorado mountain culture.

How we Got Here Originally modeled after the Hot Springs Loop Located along West Elk Loop Scenic Byway Common synergy with rural, western Colorado Certified Creative Districts Ultimately, came down to who responded and had funds to contribute.

MMG Application Partnerships with fellow Creative Districts Challenges of working remotely Budget: income & expenses

Day-to-day operations Organizational model with one lead entity Monthly meetings & reporting Labor of love Volunteers and unpaid overtime Reality of rural tourism & arts

Marketing & Branding Branding elements & selection process Colorado.com Brand Channel & assets Social media outlets

Marketing & Branding Cont. Print & web-based products Selection of entities for inclusion Impact to-date Marketing & Branding Cont.

Public Relations Earned media

268 Total Mentions | 142.9 M Total Reach | $67.9K Publicity Value Public Relations Cont. Publicity Value: Colorado Creative Corridor Oct. ‘17-Oct. ‘18 (measured by Cision) 268 Total Mentions | 142.9 M Total Reach | $67.9K Publicity Value

Future plans FY19 funding Additional partners Small MMG Paonia Ridgway

colorado.com/creative-corridor-channel TITLE - TOP facebook.com/coloradocreativecorridor Instagram.com/coloradocreativecorridor

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