Product Launch Raphaela Brandner

Product Launch (1/2) Sales Website Marketing PR Support Set up training program for sales reps Create sales guide Set revenue targets for launch period Website Create product video Design pricing page Design landing pages Design homepage Marketing Create promotional material Create social media launch campaign Set up a blog - http://www.product.com/blog PR Brainstorm press story Identify key influencers Invite influencers to test product Send press release - http://www.pr.com Support Set up help desk on Zendesk - http://www.zendesk.com

Product Launch (2/2) Train support staff Create a user forum Write scripts for tutorial videos

Sales Set up training program for sales reps Create sales guide Set revenue targets for launch period

Set up training program for sales reps Use materials from the support team to train product-specific workflowsCreate exercises and FAQ sheets for repsTake a full day to train the group

Create sales guide Include feature overview, FAQs, pricing plans and discounts

Set revenue targets for launch period ... and offer incentives related to the launch targets!

Website Create product video Design pricing page Design landing pages Design homepage

Create product video The product video will be embedded on the homepage

Design pricing page

Design landing pages Identify main keywords and create landing pages for each

Design homepage Includes product video, feature overview, testimonials, links to pricing plans, SEO text, footer

Marketing Create promotional material Create social media launch campaign Set up a blog - http://www.product.com/blog

Create promotional material Flyers, brochures, case studies etc.

Create social media launch campaign

Set up a blog

PR Brainstorm press story Identify key influencers Invite influencers to test product Send press release - http://www.pr.com

Brainstorm press story

Identify key influencers Print mediaOnline mediaBloggers, vloggersVIPs

Invite influencers to test product Send out personalized email to all influencersInclude coupon for Pro account and provide them with all the material they need to write a review (screenshots, logos, specs...)

Send press release

Support Set up help desk on Zendesk - http://www.zendesk.com Train support staff Create a user forum Write scripts for tutorial videos

Set up help desk on Zendesk

Train support staff

Create a user forum

Write scripts for tutorial videos