Smart Campaigns

Rylan Morris Training Facilitator rmorris@vendasta.com linkedin.com/in/rylanmorris www.vendasta.com 306.955.5512 ext 164

Ryan Holaday Product Manager rholaday@vendasta.com 306.955.5512 www.vendasta.com

Campaigns Why we made this How it’s going to help you Connect with more prospects with Snapshot Report, a personalized needs-assessments about a business’s appearance online. Then offer products and packages created in Marketplace, deliver impressive pre-made emails with Campaigns! Take expert care of local business customers at every stage of the customer lifecycle!

Email campaigns work! Email is 40x more effective at acquiring customers than Facebook or Twitter. (McKinsey, 2014) Email marketing has an ROI of $38 on every $1 spent. (DMA, 2015) 90% of emails get delivered right into your audience’s inbox, while only 2% of Facebook fans see your posts in their newsfeed. (Forrester Research)

Where to find ‘em

Types of campaigns Customer acquisition campaigns help you to produce more “hot” sales leads who are ready to engage. Product adoption campaigns help to increase the number of active users who see value in your products. Product upsell campaigns help increase the average number of products per customer.

...explained Customer acquisition Product Adoption Product Upsell 1 ¯¯¯ Customer acquisition You’re trying to get new clients. Use customer acquisition campaigns to email prospects and include the Snapshot Report. 2 ¯¯¯ Product Adoption Your agency has signed a new client—exciting! Drive engagement for DIY clients through a how-to-use-the- product email campaign. For DIFM, thank them for their purchase! 3 ¯¯¯ Product Upsell You’d like to introduce a new product or service to a current client? Use the upsell campaigns to explain what the new offering is, how it can help and why it’s so important.

Fully customized campaigns Create & Manage Fully customized campaigns Create emails with custom content—it's easy! Specify time intervals between emails, from 0 to whenever! Add an unlimited number of emails to your campaign Preview your campaigns before you make them available to your salespeople!

Salesperson account buffering Why? Bring in the right amount of leads at the right time. Set your sales team up for success! With Campaign Configuration, you can: Pick a time zone. Set the maximum number of accounts that can be added to a campaign per day. That way, your sales team will receive a steady flow of timely leads rather than getting overwhelmed with too many at once.

We’ve started the process! The Content We’ve started the process! The “10X Drip Campaign” is now “Local Marketing Snapshot w/ Listing Distribution”. The “10X Drip Campaign (Non-US)” is now “Local Marketing Snapshot”. Partner Center > Marketing > Product Adoption > Recommended Campaigns, select the menu beside one of the campaigns, and then click Add to My Campaigns.

Here’s a sample of the content! Adoption > Reputation Management: Listings

Track the performance Performance metrics such as the total number of leads generated, the open rate, and the click-through rate. The status (buffering, in progress, stopped, or completed) of recipients on that campaign. The specific accounts that are currently on the campaign. Statistics for each individual email, including delivered, sent, open rate, click-through rate, and on deck (the number of prospects to receive that email next). To view these analytics and accounts, go to Partner Center > Marketing, select a campaign focus (e.g. Product Adoption), and then select a campaign.

Automate it! Activate a product for your new customer and that customer will stop receiving the acquisition campaign and simultaneously start receiving an adoption campaign. Open the Marketing tab in Partner Center and choose a focus. Select a campaign. Choose a Market. Open the Automations menu. Select which product automatically starts and/or stops an account from receiving this campaign. Choose from our pre-built adoption campaigns or create your own. From customer acquisition to product adoption, campaign automations will help you effectively engage with your prospects and clients at every stage of the customer lifecycle.

The Easy Process Pick a purpose; acquisition, adoption, upsell. Create or choose from existing content. Set the “delay”—when the first email begins. Repeat steps 2 and 3 until you’re happy with the campaign content. Note: After the first email, “delay” applies to the time between emails. Set your campaign configurations, if desired. (Time zone, included days and account buffering.) Set your automations by market, if desired. (an “if this than that” workflow for when to stop and start sending specific emails) Publish!

Live demo!

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Ryan Holaday Product Manager rholaday@vendasta.com 306.955.5512 www.vendasta.com

Rylan Morris Training Facilitator rmorris@vendasta.com linkedin.com/in/rylanmorris www.vendasta.com 306.955.5512 ext 164